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Optimizing or maximizing? A challenge to sustainable tourism.

Gössling, Stefan LU ; Ring, Amata; Dwyer, Larry; Andersson, Ann-Christin and Hall, C.Michael (2015) In Journal of Sustainable Tourism
Abstract
Virtually all destinations seek to increase tourist numbers, pursuing economic maximization strategies. Considerably less attention is paid to optimizing existing tourist systems to create more profitable, stable, resilient and potentially more sustainable entities. While aspects of tourist expenditure, average length of stay and seasonality as three key destination management variables have received considerable attention in the literature, focus has usually been on the identification of “profitable” tourism markets by considering observed patterns of spending, length of stay and vacation timing. Building on such earlier studies, this paper focuses on flexibilities in these parameters: could tourists have spent more, stayed longer or... (More)
Virtually all destinations seek to increase tourist numbers, pursuing economic maximization strategies. Considerably less attention is paid to optimizing existing tourist systems to create more profitable, stable, resilient and potentially more sustainable entities. While aspects of tourist expenditure, average length of stay and seasonality as three key destination management variables have received considerable attention in the literature, focus has usually been on the identification of “profitable” tourism markets by considering observed patterns of spending, length of stay and vacation timing. Building on such earlier studies, this paper focuses on flexibilities in these parameters: could tourists have spent more, stayed longer or visited during a different season? Perceptions of destination expensiveness as a potential deterrent to visitation were also addressed. Based on a sample (n = 1914) of domestic and international tourists in the Swedish cities of Kalmar and Stockholm, data were collected in face-to-face interviews using questionnaires. Results indicate considerable potential to optimize the Swedish tourism system with regard to all variables studied, while also providing new insights for destination management in the context of economic resilience. Results also indicate the need for researchers everywhere to have detailed market knowledge if they are to persuade the industry to change its sustainability behavior. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
average length of stay, destination management, expenditure, seasonality, sustainability, vulnerability
in
Journal of Sustainable Tourism
publisher
Routledge
external identifiers
  • scopus:84945368077
ISSN
0966-9582
DOI
10.1080/09669582.2015.1085869
language
English
LU publication?
yes
id
3f8a74bd-d234-42db-a51f-529508606011 (old id 8168267)
date added to LUP
2015-11-11 15:55:08
date last changed
2017-10-01 03:05:55
@article{3f8a74bd-d234-42db-a51f-529508606011,
  abstract     = {Virtually all destinations seek to increase tourist numbers, pursuing economic maximization strategies. Considerably less attention is paid to optimizing existing tourist systems to create more profitable, stable, resilient and potentially more sustainable entities. While aspects of tourist expenditure, average length of stay and seasonality as three key destination management variables have received considerable attention in the literature, focus has usually been on the identification of “profitable” tourism markets by considering observed patterns of spending, length of stay and vacation timing. Building on such earlier studies, this paper focuses on flexibilities in these parameters: could tourists have spent more, stayed longer or visited during a different season? Perceptions of destination expensiveness as a potential deterrent to visitation were also addressed. Based on a sample (n = 1914) of domestic and international tourists in the Swedish cities of Kalmar and Stockholm, data were collected in face-to-face interviews using questionnaires. Results indicate considerable potential to optimize the Swedish tourism system with regard to all variables studied, while also providing new insights for destination management in the context of economic resilience. Results also indicate the need for researchers everywhere to have detailed market knowledge if they are to persuade the industry to change its sustainability behavior.},
  author       = {Gössling, Stefan and Ring, Amata and Dwyer, Larry and Andersson, Ann-Christin and Hall, C.Michael},
  issn         = {0966-9582},
  keyword      = {average length of stay,destination management,expenditure,seasonality,sustainability,vulnerability},
  language     = {eng},
  publisher    = {Routledge},
  series       = {Journal of Sustainable Tourism},
  title        = {Optimizing or maximizing? A challenge to sustainable tourism.},
  url          = {http://dx.doi.org/10.1080/09669582.2015.1085869},
  year         = {2015},
}