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Green Attraction : Transnational M unicipal Climate Networks and Green City Branding

Busch, Henner LU and Anderberg, Stefan (2015) In Journal of Management and Sustainability 5(4). p.1-16
Abstract
In this article, we investigate the nexus of green city branding and municipal climate networks. In recent decades, a number of formal transnational municipal climate networks have emerged and their membership continues to increase. In parallel, city branding that is based on green policies, has gained importance. Based on quantitative

and qualitative data, we assess how and to what extent German cities use their membership in transnational municipal climate networks to communicate green city brands. In contrast to our expectations, we encountered very few indications of green city branding efforts by

German cities. Our analysis shows that in general, branding considerations only play a negligible role in the involvement... (More)
In this article, we investigate the nexus of green city branding and municipal climate networks. In recent decades, a number of formal transnational municipal climate networks have emerged and their membership continues to increase. In parallel, city branding that is based on green policies, has gained importance. Based on quantitative

and qualitative data, we assess how and to what extent German cities use their membership in transnational municipal climate networks to communicate green city brands. In contrast to our expectations, we encountered very few indications of green city branding efforts by

German cities. Our analysis shows that in general, branding considerations only play a negligible role in the involvement of cities in transnational municipal climate networks or climate policies. Instead, it seems that German cities use their membership in climate networks, to genuinely improve local climate change strate

gies. We therefore suggest that research on green city branding should be more sensitive to the particular context of cities and efforts should be made to unveil the underlying motives for the communication of green policies. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
transnational municipal climate networks, green city branding, urban climate governance, climate change mitigation, climate change adaptation
in
Journal of Management and Sustainability
volume
5
issue
4
pages
1 - 16
publisher
Canadian Center of Science and Education
ISSN
1925-4725
DOI
10.5539/jms.v5n4p
language
English
LU publication?
yes
id
079c97d5-3417-4848-b3a1-38d9ca8522a2 (old id 8244131)
alternative location
http://www.ccsenet.org/journal/index.php/jms/article/view/52101/29650
date added to LUP
2015-12-08 14:14:08
date last changed
2016-05-17 10:54:56
@article{079c97d5-3417-4848-b3a1-38d9ca8522a2,
  abstract     = {In this article, we investigate the nexus of green city branding and municipal climate networks. In recent decades, a number of formal transnational municipal climate networks have emerged and their membership continues to increase. In parallel, city branding that is based on green policies, has gained importance. Based on quantitative<br/><br>
and qualitative data, we assess how and to what extent German cities use their membership in transnational municipal climate networks to communicate green city brands. In contrast to our expectations, we encountered very few indications of green city branding efforts by<br/><br>
German cities. Our analysis shows that in general, branding considerations only play a negligible role in the involvement of cities in transnational municipal climate networks or climate policies. Instead, it seems that German cities use their membership in climate networks, to genuinely improve local climate change strate<br/><br>
gies. We therefore suggest that research on green city branding should be more sensitive to the particular context of cities and efforts should be made to unveil the underlying motives for the communication of green policies.},
  author       = {Busch, Henner and Anderberg, Stefan},
  issn         = {1925-4725},
  keyword      = {transnational municipal climate networks,green city branding,urban climate governance,climate change mitigation,climate change adaptation},
  language     = {eng},
  number       = {4},
  pages        = {1--16},
  publisher    = {Canadian Center of Science and Education},
  series       = {Journal of Management and Sustainability},
  title        = {Green Attraction : Transnational M unicipal Climate Networks and Green City Branding},
  url          = {http://dx.doi.org/10.5539/jms.v5n4p},
  volume       = {5},
  year         = {2015},
}