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Material affordances in circular products and business model development : for a relational understanding of human and material agency

Babri, Maira ; Corvellec, Hervé LU orcid and Stål, Herman I. (2022) In Culture and Organization 28(1). p.79-96
Abstract

This paper uses the notion of material affordances to show that a focus on how people engage with materials helps understanding how organizations transit toward sustainability. Material affordances refer to the enablements and constraints afforded by materials to someone engaging with an environment for a particular purpose. Based on a qualitative study of a company's efforts at becoming circular, we show that material affordances are evolutive as organizational members shift focus from the development of products to the establishment of a circular business model. We also show that affordances are distributed across the company's circular ecosystem. Between what they enable and prevent, they invite humans to a dynamic engagement with... (More)

This paper uses the notion of material affordances to show that a focus on how people engage with materials helps understanding how organizations transit toward sustainability. Material affordances refer to the enablements and constraints afforded by materials to someone engaging with an environment for a particular purpose. Based on a qualitative study of a company's efforts at becoming circular, we show that material affordances are evolutive as organizational members shift focus from the development of products to the establishment of a circular business model. We also show that affordances are distributed across the company's circular ecosystem. Between what they enable and prevent, they invite humans to a dynamic engagement with materials that decenters human agencies to incorporate material agency in such efforts. A key contribution of the notion of material affordances is to put the relationships of humans and materials at the core of a transition toward circularity and sustainability.

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Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Affordance, Circular business model, Circular products, Materials, Organizational environmental sustainability
in
Culture and Organization
volume
28
issue
1
pages
19 pages
publisher
Routledge
external identifiers
  • scopus:85118294221
ISSN
1475-9551
DOI
10.1080/14759551.2021.1986506
project
Relations in Circular Business Models
Circular North Sea Regions - Improving Governance for the Circular Economy
language
English
LU publication?
yes
additional info
Publisher Copyright: © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
id
8357906c-c096-41f0-9e18-8955647d1020
date added to LUP
2021-11-11 13:47:28
date last changed
2023-01-01 17:38:33
@article{8357906c-c096-41f0-9e18-8955647d1020,
  abstract     = {{<p>This paper uses the notion of material affordances to show that a focus on how people engage with materials helps understanding how organizations transit toward sustainability. Material affordances refer to the enablements and constraints afforded by materials to someone engaging with an environment for a particular purpose. Based on a qualitative study of a company's efforts at becoming circular, we show that material affordances are evolutive as organizational members shift focus from the development of products to the establishment of a circular business model. We also show that affordances are distributed across the company's circular ecosystem. Between what they enable and prevent, they invite humans to a dynamic engagement with materials that decenters human agencies to incorporate material agency in such efforts. A key contribution of the notion of material affordances is to put the relationships of humans and materials at the core of a transition toward circularity and sustainability.</p>}},
  author       = {{Babri, Maira and Corvellec, Hervé and Stål, Herman I.}},
  issn         = {{1475-9551}},
  keywords     = {{Affordance; Circular business model; Circular products; Materials; Organizational environmental sustainability}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{79--96}},
  publisher    = {{Routledge}},
  series       = {{Culture and Organization}},
  title        = {{Material affordances in circular products and business model development : for a relational understanding of human and material agency}},
  url          = {{http://dx.doi.org/10.1080/14759551.2021.1986506}},
  doi          = {{10.1080/14759551.2021.1986506}},
  volume       = {{28}},
  year         = {{2022}},
}