Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Pricing Activities : Bridgeing the Performativity - Coordination Divide in Economic Sociology

Bååth, Jonas LU orcid (2019) ESA 14th Conference of the
European Sociological Association
Abstract
A fundamental question for economic sociology is: how are prices set? In economic sociological theory, a price is generally conceptualized either in terms of the performative construction of economy (e.g. a market device), or in terms of co-ordinational effects of power relations between buyers and sellers (e.g. the effect of social structures and institutions). In this paper, I set out to show how these two theoretical approaches may complement each other, making the argument that the practical activities involved in pricing are constitutive of intertwining products, values, and power-relations in market contexts. Prices are, in other words, both performative and co-ordinational outcomes. Pricing activities are therefore more informative... (More)
A fundamental question for economic sociology is: how are prices set? In economic sociological theory, a price is generally conceptualized either in terms of the performative construction of economy (e.g. a market device), or in terms of co-ordinational effects of power relations between buyers and sellers (e.g. the effect of social structures and institutions). In this paper, I set out to show how these two theoretical approaches may complement each other, making the argument that the practical activities involved in pricing are constitutive of intertwining products, values, and power-relations in market contexts. Prices are, in other words, both performative and co-ordinational outcomes. Pricing activities are therefore more informative than prices themselves when it comes to explain how specific markets work.

The argument rests on extensive ethnographic materials from three interlinked markets in the Swedish meat supply chain. These materials are used to highlight the relevance of both performative and coordinative (or, structuralist) theories of pricing, distinguishing “pricing activities” as an explanatory concept for how prices configure, and are configured by, social reality. The paper further suggests two types of pricing activities: vertical and horizontal. The papers contribution is, in short, an empirically grounded, theoretical conception of price formation, which solves a number of problems embedded in existing sociological theories of pricing. (Less)
Please use this url to cite or link to this publication:
author
organization
alternative title
Pricing Activities : Bridgeing the Performativity - Coordination Divide in Economic Sociology
publishing date
type
Contribution to conference
publication status
published
subject
keywords
pricing, economic sociology, food chain, market exchange
conference name
ESA 14th Conference of the <br/>European Sociological Association
conference location
Manchester, United Kingdom
conference dates
2019-08-20 - 2019-08-23
language
English
LU publication?
yes
id
849bcf77-50ae-4e93-b38c-92e1dced09ec
date added to LUP
2019-09-03 12:04:05
date last changed
2019-10-15 02:15:29
@misc{849bcf77-50ae-4e93-b38c-92e1dced09ec,
  abstract     = {{A fundamental question for economic sociology is: how are prices set? In economic sociological theory, a price is generally conceptualized either in terms of the performative construction of economy (e.g. a market device), or in terms of co-ordinational effects of power relations between buyers and sellers (e.g. the effect of social structures and institutions). In this paper, I set out to show how these two theoretical approaches may complement each other, making the argument that the practical activities involved in pricing are constitutive of intertwining products, values, and power-relations in market contexts. Prices are, in other words, both performative and co-ordinational outcomes. Pricing activities are therefore more informative than prices themselves when it comes to explain how specific markets work.<br/><br/>The argument rests on extensive ethnographic materials from three interlinked markets in the Swedish meat supply chain. These materials are used to highlight the relevance of both performative and coordinative (or, structuralist) theories of pricing, distinguishing “pricing activities” as an explanatory concept for how prices configure, and are configured by, social reality. The paper further suggests two types of pricing activities: vertical and horizontal. The papers contribution is, in short, an empirically grounded, theoretical conception of price formation, which solves a number of problems embedded in existing sociological theories of pricing.}},
  author       = {{Bååth, Jonas}},
  keywords     = {{pricing; economic sociology; food chain; market exchange}},
  language     = {{eng}},
  month        = {{08}},
  title        = {{Pricing Activities : Bridgeing the Performativity - Coordination Divide in Economic Sociology}},
  year         = {{2019}},
}