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Overcoming barriers to renewable energy diffusion: business models for customer-sited solar photovoltaics in Japan, Germany and the United States

Strupeit, Lars LU and Palm, Alvar LU (2015) In Journal of Cleaner Production
Abstract
Transformative change of energy systems towards distributed renewable technologies requires not only technological but also organisational innovation in order to engage broad segments of the private consumer group. Using the business model concept as an analytical tool, this comparative study investigates organisational configurations related to the deployment of customer-sited photovoltaic (PV) systems in Germany, Japan and the United States. Results show how the deployment of customer-sited PV systems in these three countries has been enabled and catalysed through distinctively different business models. Specifically, solar firms have managed to overcome various barriers to the adoption of PV in different ways. We furthermore identify a... (More)
Transformative change of energy systems towards distributed renewable technologies requires not only technological but also organisational innovation in order to engage broad segments of the private consumer group. Using the business model concept as an analytical tool, this comparative study investigates organisational configurations related to the deployment of customer-sited photovoltaic (PV) systems in Germany, Japan and the United States. Results show how the deployment of customer-sited PV systems in these three countries has been enabled and catalysed through distinctively different business models. Specifically, solar firms have managed to overcome various barriers to the adoption of PV in different ways. We furthermore identify a number of contextual conditions that have shaped the design and mode of operation of the respective business models in the three countries. The study provides novel insights for both policy makers and solar firms that wish to develop alternative governance models and new business strategies, respectively. Such insights are important to support the accelerated diffusion of distributed PV systems. (Less)
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author
organization
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type
Contribution to journal
publication status
published
subject
in
Journal of Cleaner Production
publisher
Elsevier
external identifiers
  • scopus:84939205030
ISSN
0959-6526
DOI
10.1016/j.jclepro.2015.06.120
language
English
LU publication?
yes
id
7e24c1ca-af3a-4897-b009-62285a56f097 (old id 8771541)
date added to LUP
2016-02-24 13:00:26
date last changed
2017-08-06 04:49:00
@article{7e24c1ca-af3a-4897-b009-62285a56f097,
  abstract     = {Transformative change of energy systems towards distributed renewable technologies requires not only technological but also organisational innovation in order to engage broad segments of the private consumer group. Using the business model concept as an analytical tool, this comparative study investigates organisational configurations related to the deployment of customer-sited photovoltaic (PV) systems in Germany, Japan and the United States. Results show how the deployment of customer-sited PV systems in these three countries has been enabled and catalysed through distinctively different business models. Specifically, solar firms have managed to overcome various barriers to the adoption of PV in different ways. We furthermore identify a number of contextual conditions that have shaped the design and mode of operation of the respective business models in the three countries. The study provides novel insights for both policy makers and solar firms that wish to develop alternative governance models and new business strategies, respectively. Such insights are important to support the accelerated diffusion of distributed PV systems.},
  author       = {Strupeit, Lars and Palm, Alvar},
  issn         = {0959-6526},
  language     = {eng},
  month        = {07},
  publisher    = {Elsevier},
  series       = {Journal of Cleaner Production},
  title        = {Overcoming barriers to renewable energy diffusion: business models for customer-sited solar photovoltaics in Japan, Germany and the United States},
  url          = {http://dx.doi.org/10.1016/j.jclepro.2015.06.120},
  year         = {2015},
}