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Agencing influencer femininity through cyberspatial relations

Petersson McIntyre, Magdalena LU (2023) p.61-74
Abstract
Social media influencing is a phenomenon that is constituted by the combination of human beings and their digital personae. Via this combination, communication takes place in a context of contracting and expanding spatial relations. This chapter analyses social media influencing as an outcome of the socio-materially produced and consumed spatial relations that are found in cyberspace. It is based on a qualitative ethnographic study of social media influencers; women between the ages of 16 to 40 who share information about their personal lives, consumption, families, and bodies on their online accounts. By sharing intimate details with anonymous strangers while promoting brands and products, these lifestyle influencers blur the spatial... (More)
Social media influencing is a phenomenon that is constituted by the combination of human beings and their digital personae. Via this combination, communication takes place in a context of contracting and expanding spatial relations. This chapter analyses social media influencing as an outcome of the socio-materially produced and consumed spatial relations that are found in cyberspace. It is based on a qualitative ethnographic study of social media influencers; women between the ages of 16 to 40 who share information about their personal lives, consumption, families, and bodies on their online accounts. By sharing intimate details with anonymous strangers while promoting brands and products, these lifestyle influencers blur the spatial boundaries between the intimate and commercial, private and public, and work and free time. The influencer phenomenon depends on the constant flux of contracting and expanding space, constituting a hybridisation of home. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Influencers, Social media, Consumption, Gender, Intimacy, Digital Consumer Culture
host publication
Space and Organizing : On Spatial Agencing - On Spatial Agencing
editor
Guzman, Gustavo ; Diedrich, Andreas and Cochoy, Franck
pages
61 - 74
publisher
Edward Elgar Publishing
ISBN
9781800881556
9781800881563
DOI
10.4337/9781800881563.00010
language
English
LU publication?
no
id
87a0ccc6-9d2c-4f59-9316-344905e95285
date added to LUP
2024-04-19 07:50:29
date last changed
2024-04-23 14:50:53
@inbook{87a0ccc6-9d2c-4f59-9316-344905e95285,
  abstract     = {{Social media influencing is a phenomenon that is constituted by the combination of human beings and their digital personae. Via this combination, communication takes place in a context of contracting and expanding spatial relations. This chapter analyses social media influencing as an outcome of the socio-materially produced and consumed spatial relations that are found in cyberspace. It is based on a qualitative ethnographic study of social media influencers; women between the ages of 16 to 40 who share information about their personal lives, consumption, families, and bodies on their online accounts. By sharing intimate details with anonymous strangers while promoting brands and products, these lifestyle influencers blur the spatial boundaries between the intimate and commercial, private and public, and work and free time. The influencer phenomenon depends on the constant flux of contracting and expanding space, constituting a hybridisation of home.}},
  author       = {{Petersson McIntyre, Magdalena}},
  booktitle    = {{Space and Organizing : On Spatial Agencing}},
  editor       = {{Guzman, Gustavo and Diedrich, Andreas and Cochoy, Franck}},
  isbn         = {{9781800881556}},
  keywords     = {{Influencers; Social media; Consumption; Gender; Intimacy; Digital Consumer Culture}},
  language     = {{eng}},
  pages        = {{61--74}},
  publisher    = {{Edward Elgar Publishing}},
  title        = {{Agencing influencer femininity through cyberspatial relations}},
  url          = {{http://dx.doi.org/10.4337/9781800881563.00010}},
  doi          = {{10.4337/9781800881563.00010}},
  year         = {{2023}},
}