The Politics of Publics
(2025) Consumer Culture Theory Conference 2025 7.- Abstract
- This research explores the politics of publics to understand consumer resistance to sportswashing on digital platforms. Drawing on Mouffe’s agonistic pluralism and Latour’s matters-of-concern, we analyze Twitter data to unveil how consumers navigate moral quandaries, sleepy resistance, and polarizing re-action. The study contributes to knowledge on publics and macro-level resistance.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/8966f9e9-8e2a-4504-876b-11566061acf3
- author
- Shahriar, Hossain
LU
; Lucarelli, Andrea and Ulver, Sofia LU
- organization
- publishing date
- 2025
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- in press
- subject
- host publication
- Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference - Proceedings of the Consumer Culture Theory Conference
- editor
- Brooks, Gillian and Husemann, Katharina
- volume
- 7
- conference name
- Consumer Culture Theory Conference 2025
- conference location
- London, United Kingdom
- conference dates
- 2025-06-24 - 2025-06-27
- project
- Exploring Acceptance and Resistance of Sportswashing in the Western Marketplace
- language
- English
- LU publication?
- yes
- id
- 8966f9e9-8e2a-4504-876b-11566061acf3
- date added to LUP
- 2025-09-26 13:00:49
- date last changed
- 2025-09-29 14:35:13
@inproceedings{8966f9e9-8e2a-4504-876b-11566061acf3, abstract = {{This research explores the politics of publics to understand consumer resistance to sportswashing on digital platforms. Drawing on Mouffe’s agonistic pluralism and Latour’s matters-of-concern, we analyze Twitter data to unveil how consumers navigate moral quandaries, sleepy resistance, and polarizing re-action. The study contributes to knowledge on publics and macro-level resistance.}}, author = {{Shahriar, Hossain and Lucarelli, Andrea and Ulver, Sofia}}, booktitle = {{Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference}}, editor = {{Brooks, Gillian and Husemann, Katharina}}, language = {{eng}}, title = {{The Politics of Publics}}, volume = {{7}}, year = {{2025}}, }