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The Politics of Publics

Shahriar, Hossain LU orcid ; Lucarelli, Andrea and Ulver, Sofia LU (2025) Consumer Culture Theory Conference 2025 7.
Abstract
This research explores the politics of publics to understand consumer resistance to sportswashing on digital platforms. Drawing on Mouffe’s agonistic pluralism and Latour’s matters-of-concern, we analyze Twitter data to unveil how consumers navigate moral quandaries, sleepy resistance, and polarizing re-action. The study contributes to knowledge on publics and macro-level resistance.
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
in press
subject
host publication
Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference - Proceedings of the Consumer Culture Theory Conference
editor
Brooks, Gillian and Husemann, Katharina
volume
7
conference name
Consumer Culture Theory Conference 2025
conference location
London, United Kingdom
conference dates
2025-06-24 - 2025-06-27
project
Exploring Acceptance and Resistance of Sportswashing in the Western Marketplace
language
English
LU publication?
yes
id
8966f9e9-8e2a-4504-876b-11566061acf3
date added to LUP
2025-09-26 13:00:49
date last changed
2025-09-29 14:35:13
@inproceedings{8966f9e9-8e2a-4504-876b-11566061acf3,
  abstract     = {{This research explores the politics of publics to understand consumer resistance to sportswashing on digital platforms. Drawing on Mouffe’s agonistic pluralism and Latour’s matters-of-concern, we analyze Twitter data to unveil how consumers navigate moral quandaries, sleepy resistance, and polarizing re-action. The study contributes to knowledge on publics and macro-level resistance.}},
  author       = {{Shahriar, Hossain and Lucarelli, Andrea and Ulver, Sofia}},
  booktitle    = {{Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference}},
  editor       = {{Brooks, Gillian and Husemann, Katharina}},
  language     = {{eng}},
  title        = {{The Politics of Publics}},
  volume       = {{7}},
  year         = {{2025}},
}