Brand Movement
(2018) p.692-693- Abstract
- The paper conceptualizes, via the notion of brand movement, the process in which consumers-citizens turn to brands to deal with political frustrations and in which brands have the power to channel, coordinate, and mobilize these consumers.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/8b3090a7-574d-4e52-b515-4ff06e0b263a
- author
- Bertilsson, Jon LU ; Lucarelli, Andrea and Fuschillo, Gregorio
- organization
- publishing date
- 2018
- type
- Contribution to conference
- publication status
- published
- subject
- keywords
- Brand movement, Consumer-citizens, Poltical frustration
- pages
- 2 pages
- language
- English
- LU publication?
- yes
- id
- 8b3090a7-574d-4e52-b515-4ff06e0b263a
- alternative location
- https://www.acrwebsite.org/volumes/2409956/volumes/v46/NA-46
- date added to LUP
- 2022-10-14 11:34:31
- date last changed
- 2025-04-04 14:40:14
@misc{8b3090a7-574d-4e52-b515-4ff06e0b263a,
abstract = {{The paper conceptualizes, via the notion of brand movement, the process in which consumers-citizens turn to brands to deal with political frustrations and in which brands have the power to channel, coordinate, and mobilize these consumers.}},
author = {{Bertilsson, Jon and Lucarelli, Andrea and Fuschillo, Gregorio}},
keywords = {{Brand movement; Consumer-citizens; Poltical frustration}},
language = {{eng}},
pages = {{692--693}},
title = {{Brand Movement}},
url = {{https://www.acrwebsite.org/volumes/2409956/volumes/v46/NA-46}},
year = {{2018}},
}