Personality and place as resources for regional development : Alfred Nobel’s Karlskoga
Pugh, Rhiannon LU
and Andersson, Ida
(2023)
In Regional Studies
- Abstract
In ‘Alfred Nobel’s Karlskoga’, Sweden, the municipality has placed its most famous former resident at the heart of its economic development strategy. Through an in-depth qualitative case study, we examine the tensions and complexities surrounding this process and fill an existing research gap around personality-based place branding for regional development purposes. The findings suggest that even with a world-famous figure as talisman, personality-based place branding is a complex endeavour where old rivalries, tightknit social structures and economic dependencies makes us question–is it even possible to build a brand that is both inclusive and truly representational of a place?.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/8b830191-f108-4182-a059-2cd16f753121
- author
- Pugh, Rhiannon
LU
and Andersson, Ida
- organization
- publishing date
- 2023
- type
- Contribution to journal
- publication status
- in press
- subject
- keywords
- city planning, peripheral regions, place branding, regional development, small cities
- in
- Regional Studies
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:85173525272
- ISSN
- 0034-3404
- DOI
- 10.1080/00343404.2023.2250813
- language
- English
- LU publication?
- yes
- id
- 8b830191-f108-4182-a059-2cd16f753121
- date added to LUP
- 2023-12-20 09:44:11
- date last changed
- 2024-01-18 19:35:08
@article{8b830191-f108-4182-a059-2cd16f753121,
abstract = {{<p>In ‘Alfred Nobel’s Karlskoga’, Sweden, the municipality has placed its most famous former resident at the heart of its economic development strategy. Through an in-depth qualitative case study, we examine the tensions and complexities surrounding this process and fill an existing research gap around personality-based place branding for regional development purposes. The findings suggest that even with a world-famous figure as talisman, personality-based place branding is a complex endeavour where old rivalries, tightknit social structures and economic dependencies makes us question–is it even possible to build a brand that is both inclusive and truly representational of a place?.</p>}},
author = {{Pugh, Rhiannon and Andersson, Ida}},
issn = {{0034-3404}},
keywords = {{city planning; peripheral regions; place branding; regional development; small cities}},
language = {{eng}},
publisher = {{Taylor & Francis}},
series = {{Regional Studies}},
title = {{Personality and place as resources for regional development : Alfred Nobel’s Karlskoga}},
url = {{http://dx.doi.org/10.1080/00343404.2023.2250813}},
doi = {{10.1080/00343404.2023.2250813}},
year = {{2023}},
}