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Tracking visual segmentation: connecting semiotic and cognitive perspectives

Boeriis, Morten and Holsanova, Jana LU (2012) In Visual Communication 11(3). p.259-281
Abstract
This article introduces a new methodology for deriving the dynamics of visual segmentation in relation to the underlying cognitive processes involved. The method combines social semiotics approaches to visual segmentation with eye-tracking studies on authentic image viewing and simultaneous image description. The authors' thesis is that visual segmentation suggested by the social semiotic approach is traceable in the behaviour of the viewers who perceive images while creating meaning. From this perspective, visual zooming is seen as both perceptually, cognitively, grammatically and analytically relevant. The interdisciplinary approach developed in the article presents new perspectives on the ways images are segmented and interpreted.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
cognition, dynamic rank scale, eye tracking, image description, image, viewing, social semiotics, visual segmentation
in
Visual Communication
volume
11
issue
3
pages
259 - 281
publisher
SAGE Publications
external identifiers
  • Scopus:84864455951
  • WOS:000306911700002
ISSN
1470-3572
DOI
10.1177/1470357212446408
language
English
LU publication?
yes
id
8cc44073-5b2d-479d-9291-81700bd573b8 (old id 2303725)
date added to LUP
2012-09-27 13:34:15
date last changed
2017-02-19 03:09:37
@article{8cc44073-5b2d-479d-9291-81700bd573b8,
  abstract     = {This article introduces a new methodology for deriving the dynamics of visual segmentation in relation to the underlying cognitive processes involved. The method combines social semiotics approaches to visual segmentation with eye-tracking studies on authentic image viewing and simultaneous image description. The authors' thesis is that visual segmentation suggested by the social semiotic approach is traceable in the behaviour of the viewers who perceive images while creating meaning. From this perspective, visual zooming is seen as both perceptually, cognitively, grammatically and analytically relevant. The interdisciplinary approach developed in the article presents new perspectives on the ways images are segmented and interpreted.},
  author       = {Boeriis, Morten and Holsanova, Jana},
  issn         = {1470-3572},
  keyword      = {cognition,dynamic rank scale,eye tracking,image description,image,viewing,social semiotics,visual segmentation},
  language     = {eng},
  number       = {3},
  pages        = {259--281},
  publisher    = {SAGE Publications},
  series       = {Visual Communication},
  title        = {Tracking visual segmentation: connecting semiotic and cognitive perspectives},
  url          = {http://dx.doi.org/10.1177/1470357212446408},
  volume       = {11},
  year         = {2012},
}