Tracking visual segmentation : connecting semiotic and cognitive perspectives
Boeriis, Morten and Holsanova, Jana LU
(2012)
In Visual Communication
11(3).
p.259-281
- Abstract
- This article introduces a new methodology for deriving the dynamics of visual segmentation in relation to the underlying cognitive processes involved. The method combines social semiotics approaches to visual segmentation with eye-tracking studies on authentic image viewing and simultaneous image description. The authors' thesis is that visual segmentation suggested by the social semiotic approach is traceable in the behaviour of the viewers who perceive images while creating meaning. From this perspective, visual zooming is seen as both perceptually, cognitively, grammatically and analytically relevant. The interdisciplinary approach developed in the article presents new perspectives on the ways images are segmented and interpreted.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/2303725
- author
- Boeriis, Morten
and Holsanova, Jana
LU
- organization
- publishing date
- 2012
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- cognition, dynamic rank scale, eye tracking, image description, image, viewing, social semiotics, visual segmentation
- in
- Visual Communication
- volume
- 11
- issue
- 3
- pages
- 259 - 281
- publisher
- SAGE Publications
- external identifiers
-
- scopus:84864455951
- wos:000306911700002
- ISSN
- 1470-3572
- DOI
- 10.1177/1470357212446408
- project
- Thinking in Time: Cognition, Communication and Learning
- language
- English
- LU publication?
- yes
- id
- 8cc44073-5b2d-479d-9291-81700bd573b8 (old id 2303725)
- date added to LUP
- 2016-04-01 10:21:24
- date last changed
- 2023-12-08 16:02:44
@article{8cc44073-5b2d-479d-9291-81700bd573b8,
abstract = {{This article introduces a new methodology for deriving the dynamics of visual segmentation in relation to the underlying cognitive processes involved. The method combines social semiotics approaches to visual segmentation with eye-tracking studies on authentic image viewing and simultaneous image description. The authors' thesis is that visual segmentation suggested by the social semiotic approach is traceable in the behaviour of the viewers who perceive images while creating meaning. From this perspective, visual zooming is seen as both perceptually, cognitively, grammatically and analytically relevant. The interdisciplinary approach developed in the article presents new perspectives on the ways images are segmented and interpreted.}},
author = {{Boeriis, Morten and Holsanova, Jana}},
issn = {{1470-3572}},
keywords = {{cognition; dynamic rank scale; eye tracking; image description; image; viewing; social semiotics; visual segmentation}},
language = {{eng}},
number = {{3}},
pages = {{259--281}},
publisher = {{SAGE Publications}},
series = {{Visual Communication}},
title = {{Tracking visual segmentation : connecting semiotic and cognitive perspectives}},
url = {{http://dx.doi.org/10.1177/1470357212446408}},
doi = {{10.1177/1470357212446408}},
volume = {{11}},
year = {{2012}},
}