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Crisis Communication in China: A Social Constructionist Approach

Zhao, Hui LU ; Falkheimer, Jesper LU and Heide, Mats LU (2016) 9th International Forum on Public Relations & Advertising and The 3th Strategic Communication & The 1st Annual Conference of the Public Relations Society of China
Abstract
Crisis communication is a field dominated by functionalist and objectivist perspectives even though there are exceptions. With a departure in an alternative epistemology – social construc-tionism – this paper provides a reflective approach to understand crisis communication as a contextual and cultural construction process. Focusing on the social construction of crisis brings a much-needed approach to the field of crisis communication in China. China has en-tered a “risk society” with frequent occurrences of high-profile crises, while the existence of differing and conflicting “public opinion fields” bring consensus and problems of trust in the public sphere. To address these issues, the social constructionist approach focus on the... (More)
Crisis communication is a field dominated by functionalist and objectivist perspectives even though there are exceptions. With a departure in an alternative epistemology – social construc-tionism – this paper provides a reflective approach to understand crisis communication as a contextual and cultural construction process. Focusing on the social construction of crisis brings a much-needed approach to the field of crisis communication in China. China has en-tered a “risk society” with frequent occurrences of high-profile crises, while the existence of differing and conflicting “public opinion fields” bring consensus and problems of trust in the public sphere. To address these issues, the social constructionist approach focus on the percep-tual aspect of crisis by examining how social reality is produced and reproduced through communication during crisis. Based on a social constructionist epistemology, this paper pro-poses a three-theme analytical framework for future research and practice in crisis communi-cation in China: (1) public perspective, (2) proactive and interactive approach, and (3) com-munity-focused approach. (Less)
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Contribution to conference
publication status
published
subject
keywords
Crisis communication, Social constructionist approach, China, context, sense-making
conference name
9th International Forum on Public Relations & Advertising and The 3th Strategic Communication & The 1st Annual Conference of the Public Relations Society of China
language
English
LU publication?
yes
id
8d878453-33ed-4d0f-90dd-db6e1e4f743c
date added to LUP
2017-01-02 16:19:57
date last changed
2017-01-05 10:42:20
@misc{8d878453-33ed-4d0f-90dd-db6e1e4f743c,
  abstract     = {Crisis communication is a field dominated by functionalist and objectivist perspectives even though there are exceptions. With a departure in an alternative epistemology – social construc-tionism – this paper provides a reflective approach to understand crisis communication as a contextual and cultural construction process. Focusing on the social construction of crisis brings a much-needed approach to the field of crisis communication in China. China has en-tered a “risk society” with frequent occurrences of high-profile crises, while the existence of differing and conflicting “public opinion fields” bring consensus and problems of trust in the public sphere. To address these issues, the social constructionist approach focus on the percep-tual aspect of crisis by examining how social reality is produced and reproduced through communication during crisis. Based on a social constructionist epistemology, this paper pro-poses a three-theme analytical framework for future research and practice in crisis communi-cation in China: (1) public perspective, (2) proactive and interactive approach, and (3) com-munity-focused approach. },
  author       = {Zhao, Hui and Falkheimer, Jesper and Heide, Mats},
  keyword      = {Crisis communication,Social constructionist approach,China,context,sense-making},
  language     = {eng},
  month        = {12},
  title        = {Crisis Communication in China: A Social Constructionist Approach},
  year         = {2016},
}