Reimagining Consumption in the Climate Crisis
(2024) Association for Consumer Research Annual Conference- Abstract
- Degrowth promises to make human life on earth sustainable but represents a radical change to the dominant paradigm, in which wellbeing is coupled with consumption. We draw on the idea that imagined futures perform the present, meaning that ecologically sustainable futures may be generated if marketers envision and “sell” them as desirable.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/8f59c378-2d4b-4ee1-857c-d2124ae7132c
- author
- Egan-Wyer, Carys LU and Bertilsson, Jon LU
- organization
- publishing date
- 2024-09-27
- type
- Contribution to conference
- publication status
- published
- subject
- conference name
- Association for Consumer Research Annual Conference
- conference location
- Paris, France
- conference dates
- 2024-09-26 - 2024-09-28
- language
- English
- LU publication?
- yes
- id
- 8f59c378-2d4b-4ee1-857c-d2124ae7132c
- date added to LUP
- 2024-09-23 10:00:44
- date last changed
- 2024-09-24 10:58:58
@misc{8f59c378-2d4b-4ee1-857c-d2124ae7132c, abstract = {{Degrowth promises to make human life on earth sustainable but represents a radical change to the dominant paradigm, in which wellbeing is coupled with consumption. We draw on the idea that imagined futures perform the present, meaning that ecologically sustainable futures may be generated if marketers envision and “sell” them as desirable.}}, author = {{Egan-Wyer, Carys and Bertilsson, Jon}}, language = {{eng}}, month = {{09}}, title = {{Reimagining Consumption in the Climate Crisis}}, year = {{2024}}, }