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Cross-border regions in the Baltic Sea Area. Regionalisation and destination branding in tourism

Nilsson, Jan-Henrik LU and Eskilsson, Lena LU (2006) The 13th International conference on recent advances in retailing and services sciences
Abstract
This paper concerns tourism and destination branding. The aim of this study is to contribute to a discussion, within the field of tourism studies, considering the relationship between place-specific qualities of destinations and the development of destination profiles and destination brands. Interreg III A programmes within cross-border regions of the Baltic Sea Area are used as examples to highlight the problems involved in destination development. The names and naming of the studied regions is given special consideration. The research questions asked are: How are the place-specific qualities of the regions enhanced? How are these qualities articulated in the regional profiles? How do the regional profiles and brands reflect the regional... (More)
This paper concerns tourism and destination branding. The aim of this study is to contribute to a discussion, within the field of tourism studies, considering the relationship between place-specific qualities of destinations and the development of destination profiles and destination brands. Interreg III A programmes within cross-border regions of the Baltic Sea Area are used as examples to highlight the problems involved in destination development. The names and naming of the studied regions is given special consideration. The research questions asked are: How are the place-specific qualities of the regions enhanced? How are these qualities articulated in the regional profiles? How do the regional profiles and brands reflect the regional identities?



The most important concepts are defined and discussed initially, followed by an introduction of cross-border co-operation in the Baltic Sea Area. The theoretical discussion is thereafter contextualised using empirical examples from cross-border regions around the Baltic Sea Area. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
keywords
Destination marketing and branding, cross-border co-operation, Interreg III A programmes, the Baltic Sea Area
pages
15 pages
conference name
The 13th International conference on recent advances in retailing and services sciences
language
English
LU publication?
yes
id
0325ec2e-38d4-417a-bc39-149bb7436df8 (old id 960128)
date added to LUP
2008-01-28 20:29:08
date last changed
2016-04-16 11:58:12
@misc{0325ec2e-38d4-417a-bc39-149bb7436df8,
  abstract     = {This paper concerns tourism and destination branding. The aim of this study is to contribute to a discussion, within the field of tourism studies, considering the relationship between place-specific qualities of destinations and the development of destination profiles and destination brands. Interreg III A programmes within cross-border regions of the Baltic Sea Area are used as examples to highlight the problems involved in destination development. The names and naming of the studied regions is given special consideration. The research questions asked are: How are the place-specific qualities of the regions enhanced? How are these qualities articulated in the regional profiles? How do the regional profiles and brands reflect the regional identities?<br/><br>
<br/><br>
The most important concepts are defined and discussed initially, followed by an introduction of cross-border co-operation in the Baltic Sea Area. The theoretical discussion is thereafter contextualised using empirical examples from cross-border regions around the Baltic Sea Area.},
  author       = {Nilsson, Jan-Henrik and Eskilsson, Lena},
  keyword      = {Destination marketing and branding,cross-border co-operation,Interreg III A programmes,the Baltic Sea Area},
  language     = {eng},
  pages        = {15},
  title        = {Cross-border regions in the Baltic Sea Area. Regionalisation and destination branding in tourism},
  year         = {2006},
}