Cross-border regions in the Baltic Sea Area. Regionalisation and destination branding in tourism
(2006) The 13th International conference on recent advances in retailing and services sciences- Abstract
- This paper concerns tourism and destination branding. The aim of this study is to contribute to a discussion, within the field of tourism studies, considering the relationship between place-specific qualities of destinations and the development of destination profiles and destination brands. Interreg III A programmes within cross-border regions of the Baltic Sea Area are used as examples to highlight the problems involved in destination development. The names and naming of the studied regions is given special consideration. The research questions asked are: How are the place-specific qualities of the regions enhanced? How are these qualities articulated in the regional profiles? How do the regional profiles and brands reflect the regional... (More)
- This paper concerns tourism and destination branding. The aim of this study is to contribute to a discussion, within the field of tourism studies, considering the relationship between place-specific qualities of destinations and the development of destination profiles and destination brands. Interreg III A programmes within cross-border regions of the Baltic Sea Area are used as examples to highlight the problems involved in destination development. The names and naming of the studied regions is given special consideration. The research questions asked are: How are the place-specific qualities of the regions enhanced? How are these qualities articulated in the regional profiles? How do the regional profiles and brands reflect the regional identities?
The most important concepts are defined and discussed initially, followed by an introduction of cross-border co-operation in the Baltic Sea Area. The theoretical discussion is thereafter contextualised using empirical examples from cross-border regions around the Baltic Sea Area. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/960128
- author
- Nilsson, Jan-Henrik LU and Eskilsson, Lena LU
- organization
- publishing date
- 2006
- type
- Contribution to conference
- publication status
- unpublished
- subject
- keywords
- Destination marketing and branding, cross-border co-operation, Interreg III A programmes, the Baltic Sea Area
- pages
- 15 pages
- conference name
- The 13th International conference on recent advances in retailing and services sciences
- conference location
- Budapest, Hungary
- conference dates
- 2006-07-09 - 2006-07-12
- language
- English
- LU publication?
- yes
- id
- 0325ec2e-38d4-417a-bc39-149bb7436df8 (old id 960128)
- date added to LUP
- 2016-04-04 14:00:28
- date last changed
- 2018-11-21 21:17:43
@misc{0325ec2e-38d4-417a-bc39-149bb7436df8, abstract = {{This paper concerns tourism and destination branding. The aim of this study is to contribute to a discussion, within the field of tourism studies, considering the relationship between place-specific qualities of destinations and the development of destination profiles and destination brands. Interreg III A programmes within cross-border regions of the Baltic Sea Area are used as examples to highlight the problems involved in destination development. The names and naming of the studied regions is given special consideration. The research questions asked are: How are the place-specific qualities of the regions enhanced? How are these qualities articulated in the regional profiles? How do the regional profiles and brands reflect the regional identities?<br/><br> <br/><br> The most important concepts are defined and discussed initially, followed by an introduction of cross-border co-operation in the Baltic Sea Area. The theoretical discussion is thereafter contextualised using empirical examples from cross-border regions around the Baltic Sea Area.}}, author = {{Nilsson, Jan-Henrik and Eskilsson, Lena}}, keywords = {{Destination marketing and branding; cross-border co-operation; Interreg III A programmes; the Baltic Sea Area}}, language = {{eng}}, title = {{Cross-border regions in the Baltic Sea Area. Regionalisation and destination branding in tourism}}, year = {{2006}}, }