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Combined analyses of costs, market value and eco-costs in circular business models : eco-efficient value creation in remanufacturing

Vogtlander, Joost G.; Scheepens, Arno E.; Bocken, Nancy M.P. LU and Peck, David (2017) In Journal of Remanufacturing 7(1).
Abstract

Eco-efficient Value Creation is a method to analyse innovative product and service design together with circular business strategies. The method is based on combined analyses of the costs, market value (perceived customer value) and eco-costs. This provides a prevention-based single indicator for ‘external environmental costs’ in LCA. The remanufacturing of products is an environmental and sustainable approach, in the circular economy, and can deliver lower eco-costs of materials depletion and pollution. From a business point of view, however, remanufacturing seems to be viable in B2B niche markets only. In consumer markets, remanufacturing is less common. The question is how can remanufacturing become a viable business solution for... (More)

Eco-efficient Value Creation is a method to analyse innovative product and service design together with circular business strategies. The method is based on combined analyses of the costs, market value (perceived customer value) and eco-costs. This provides a prevention-based single indicator for ‘external environmental costs’ in LCA. The remanufacturing of products is an environmental and sustainable approach, in the circular economy, and can deliver lower eco-costs of materials depletion and pollution. From a business point of view, however, remanufacturing seems to be viable in B2B niche markets only. In consumer markets, remanufacturing is less common. The question is how can remanufacturing become a viable business solution for mainstream consumer markets. Traditional ‘green’ marketing approaches are not enough: green has a positive, but also negative connotations, so marketing approaches are complex. By using the Eco-efficient Value Creation method, marketing strategies for the roll-out of remanufacturing in mainstream consumer markets, can be revealed. This approach has led to the development of five aspects, which are key to innovative circular business models, for remanufacturing: (1) buyers differ from the buyers of the ‘new product’ (2) quality must be emphasised in all communications (3) risk must be taken away from the buyer (4) top level service is required to convince the buyer (5) a ‘green’ brand may support the remanufactured product image.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Closed loop, Eco-cost, Life cycle analysis, Remanufacturing, Reuse, Sustainability
in
Journal of Remanufacturing
volume
7
issue
1
pages
17 pages
publisher
SpringerOpen
external identifiers
  • scopus:85025813017
ISSN
2210-464X
DOI
10.1007/s13243-017-0031-9
language
English
LU publication?
yes
id
97da65bc-a0c6-4a9a-84d3-5523b676891f
date added to LUP
2017-08-02 09:30:43
date last changed
2018-01-07 12:13:49
@article{97da65bc-a0c6-4a9a-84d3-5523b676891f,
  abstract     = {<p>Eco-efficient Value Creation is a method to analyse innovative product and service design together with circular business strategies. The method is based on combined analyses of the costs, market value (perceived customer value) and eco-costs. This provides a prevention-based single indicator for ‘external environmental costs’ in LCA. The remanufacturing of products is an environmental and sustainable approach, in the circular economy, and can deliver lower eco-costs of materials depletion and pollution. From a business point of view, however, remanufacturing seems to be viable in B2B niche markets only. In consumer markets, remanufacturing is less common. The question is how can remanufacturing become a viable business solution for mainstream consumer markets. Traditional ‘green’ marketing approaches are not enough: green has a positive, but also negative connotations, so marketing approaches are complex. By using the Eco-efficient Value Creation method, marketing strategies for the roll-out of remanufacturing in mainstream consumer markets, can be revealed. This approach has led to the development of five aspects, which are key to innovative circular business models, for remanufacturing: (1) buyers differ from the buyers of the ‘new product’ (2) quality must be emphasised in all communications (3) risk must be taken away from the buyer (4) top level service is required to convince the buyer (5) a ‘green’ brand may support the remanufactured product image.</p>},
  author       = {Vogtlander, Joost G. and Scheepens, Arno E. and Bocken, Nancy M.P. and Peck, David},
  issn         = {2210-464X},
  keyword      = {Closed loop,Eco-cost,Life cycle analysis,Remanufacturing,Reuse,Sustainability},
  language     = {eng},
  number       = {1},
  pages        = {17},
  publisher    = {SpringerOpen},
  series       = {Journal of Remanufacturing},
  title        = {Combined analyses of costs, market value and eco-costs in circular business models : eco-efficient value creation in remanufacturing},
  url          = {http://dx.doi.org/10.1007/s13243-017-0031-9},
  volume       = {7},
  year         = {2017},
}