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Consumer Privacy in the Digital Era

Sörum, Niklas and Fuentes, Christian LU orcid (2026) p.540-562
Abstract

In this digital era, it is nearly impossible for consumers to go about their daily lives without leaving a trail of digital footprints for companies to track. This datafication and ongoing surveillance enable marketing interventions based on preferences, interests, demographics, past behavior, taste of others, and online engagements like comments, likes, reviews, digital footprints, and ratings to be carried out (Horppu, 2023; Horppu & Närvänen, 2024; Lupton, 2020; Kitchin, 2014; Sörum & Fuentes, 2023). But it does not end here; digital footprints include geolocation, social interactions, uploaded images, health data (i.e., self-tracking), leisure activities (i.e., streaming), and of course, consumption practices (i.e., browsing... (More)

In this digital era, it is nearly impossible for consumers to go about their daily lives without leaving a trail of digital footprints for companies to track. This datafication and ongoing surveillance enable marketing interventions based on preferences, interests, demographics, past behavior, taste of others, and online engagements like comments, likes, reviews, digital footprints, and ratings to be carried out (Horppu, 2023; Horppu & Närvänen, 2024; Lupton, 2020; Kitchin, 2014; Sörum & Fuentes, 2023). But it does not end here; digital footprints include geolocation, social interactions, uploaded images, health data (i.e., self-tracking), leisure activities (i.e., streaming), and of course, consumption practices (i.e., browsing history, online purchases, and content consumption).

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Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
The Routledge Companion to Critical Marketing
editor
Tadajewski, Mark ; Higgins, Matthew ; Denegri-Knott, Janice and Varman, Rohit
edition
2
pages
23 pages
publisher
Taylor & Francis
external identifiers
  • scopus:105041364965
ISBN
9781032911014
9781003561347
DOI
10.4324/9781003561347-35
language
English
LU publication?
yes
additional info
Publisher Copyright: © 2026 selection and editorial matter, Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott and Rohit Varman; individual chapters, the contributors.
id
99b4769a-10b1-4797-aa63-42691b61bccf
date added to LUP
2026-07-01 10:03:27
date last changed
2026-09-23 21:48:31
@inbook{99b4769a-10b1-4797-aa63-42691b61bccf,
  abstract     = {{<p>In this digital era, it is nearly impossible for consumers to go about their daily lives without leaving a trail of digital footprints for companies to track. This datafication and ongoing surveillance enable marketing interventions based on preferences, interests, demographics, past behavior, taste of others, and online engagements like comments, likes, reviews, digital footprints, and ratings to be carried out (Horppu, 2023; Horppu &amp; Närvänen, 2024; Lupton, 2020; Kitchin, 2014; Sörum &amp; Fuentes, 2023). But it does not end here; digital footprints include geolocation, social interactions, uploaded images, health data (i.e., self-tracking), leisure activities (i.e., streaming), and of course, consumption practices (i.e., browsing history, online purchases, and content consumption).</p>}},
  author       = {{Sörum, Niklas and Fuentes, Christian}},
  booktitle    = {{The Routledge Companion to Critical Marketing}},
  editor       = {{Tadajewski, Mark and Higgins, Matthew and Denegri-Knott, Janice and Varman, Rohit}},
  isbn         = {{9781032911014}},
  language     = {{eng}},
  month        = {{03}},
  pages        = {{540--562}},
  publisher    = {{Taylor & Francis}},
  title        = {{Consumer Privacy in the Digital Era}},
  url          = {{http://dx.doi.org/10.4324/9781003561347-35}},
  doi          = {{10.4324/9781003561347-35}},
  year         = {{2026}},
}