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Timeless tricks

de Wit Sandström, Ida LU and van Pelt, René (2023) p.373-376
Abstract

What does it take to make a customer return? René van Pelt and Ida de Wit Sandström are retail workers in the specialist jewellery trade. They have been serving their customers together for more than fifteen years. In a world where digitalisation is changing the business conditions, demands regarding distinction and profiling are increasing and consumers are becoming ever more unpredictable , showing a multitude of consumption patterns . René and Ida remind us of a few of the timeless tricks of retailing.

Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience - How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience
pages
4 pages
publisher
Springer International Publishing
external identifiers
  • scopus:85197160781
ISBN
9783031332456
9783031332463
DOI
10.1007/978-3-031-33246-3_24
language
English
LU publication?
yes
id
9a424162-e75c-4d6a-8f1f-ff0afb0425bd
date added to LUP
2024-12-12 13:02:06
date last changed
2025-06-27 05:40:19
@inbook{9a424162-e75c-4d6a-8f1f-ff0afb0425bd,
  abstract     = {{<p>What does it take to make a customer return? René van Pelt and Ida de Wit Sandström are retail workers in the specialist jewellery trade. They have been serving their customers together for more than fifteen years. In a world where digitalisation is changing the business conditions, demands regarding distinction and profiling are increasing and consumers are becoming ever more unpredictable , showing a multitude of consumption patterns . René and Ida remind us of a few of the timeless tricks of retailing.</p>}},
  author       = {{de Wit Sandström, Ida and van Pelt, René}},
  booktitle    = {{The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience}},
  isbn         = {{9783031332456}},
  language     = {{eng}},
  pages        = {{373--376}},
  publisher    = {{Springer International Publishing}},
  title        = {{Timeless tricks}},
  url          = {{http://dx.doi.org/10.1007/978-3-031-33246-3_24}},
  doi          = {{10.1007/978-3-031-33246-3_24}},
  year         = {{2023}},
}