Timeless tricks
(2023) p.373-376- Abstract
What does it take to make a customer return? René van Pelt and Ida de Wit Sandström are retail workers in the specialist jewellery trade. They have been serving their customers together for more than fifteen years. In a world where digitalisation is changing the business conditions, demands regarding distinction and profiling are increasing and consumers are becoming ever more unpredictable , showing a multitude of consumption patterns . René and Ida remind us of a few of the timeless tricks of retailing.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/9a424162-e75c-4d6a-8f1f-ff0afb0425bd
- author
- de Wit Sandström, Ida LU and van Pelt, René
- organization
- publishing date
- 2023-10
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience - How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience
- pages
- 4 pages
- publisher
- Springer International Publishing
- external identifiers
-
- scopus:85197160781
- ISBN
- 9783031332456
- 9783031332463
- DOI
- 10.1007/978-3-031-33246-3_24
- language
- English
- LU publication?
- yes
- id
- 9a424162-e75c-4d6a-8f1f-ff0afb0425bd
- date added to LUP
- 2024-12-12 13:02:06
- date last changed
- 2025-06-27 05:40:19
@inbook{9a424162-e75c-4d6a-8f1f-ff0afb0425bd, abstract = {{<p>What does it take to make a customer return? René van Pelt and Ida de Wit Sandström are retail workers in the specialist jewellery trade. They have been serving their customers together for more than fifteen years. In a world where digitalisation is changing the business conditions, demands regarding distinction and profiling are increasing and consumers are becoming ever more unpredictable , showing a multitude of consumption patterns . René and Ida remind us of a few of the timeless tricks of retailing.</p>}}, author = {{de Wit Sandström, Ida and van Pelt, René}}, booktitle = {{The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience}}, isbn = {{9783031332456}}, language = {{eng}}, pages = {{373--376}}, publisher = {{Springer International Publishing}}, title = {{Timeless tricks}}, url = {{http://dx.doi.org/10.1007/978-3-031-33246-3_24}}, doi = {{10.1007/978-3-031-33246-3_24}}, year = {{2023}}, }