Platformized Imaginaries: #SustainableConsumption on Instagram
(2025) In Advances in Consumer Research 53.- Abstract
- This study examines how Instagram’s platformized ecosystem shapes imaginaries of #sustainableconsumption. Using networked content analysis of 9,809 posts, we identify three platformized imaginaries—systemic sustainability transitions, ethical consumer lifestyle, and zero-waste living practices. Findings reveal how platformization constrains sustainable consumption discourses, embedding them within consumerist and platform logics.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/9e8eaf83-3d48-4870-84c2-fca838884dea
- author
- Schöps, Jonathan David
; Shahriar, Hossain
LU
and Dagalp, Ileyha
- organization
- publishing date
- 2025
- type
- Contribution to journal
- publication status
- in press
- subject
- in
- Advances in Consumer Research
- volume
- 53
- publisher
- Association for Consumer Research
- ISSN
- 0098-9258
- language
- English
- LU publication?
- yes
- id
- 9e8eaf83-3d48-4870-84c2-fca838884dea
- date added to LUP
- 2025-09-26 12:46:43
- date last changed
- 2025-10-02 14:18:22
@article{9e8eaf83-3d48-4870-84c2-fca838884dea, abstract = {{This study examines how Instagram’s platformized ecosystem shapes imaginaries of #sustainableconsumption. Using networked content analysis of 9,809 posts, we identify three platformized imaginaries—systemic sustainability transitions, ethical consumer lifestyle, and zero-waste living practices. Findings reveal how platformization constrains sustainable consumption discourses, embedding them within consumerist and platform logics.}}, author = {{Schöps, Jonathan David and Shahriar, Hossain and Dagalp, Ileyha}}, issn = {{0098-9258}}, language = {{eng}}, publisher = {{Association for Consumer Research}}, series = {{Advances in Consumer Research}}, title = {{Platformized Imaginaries: #SustainableConsumption on Instagram}}, url = {{https://lup.lub.lu.se/search/files/228725252/Platformized_Imaginaries_SustainableConsumption_on_Instagram_Final.pdf}}, volume = {{53}}, year = {{2025}}, }