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Selfies, therefore Selfish? An Experiment on the Impact and Value of a Selfie

Holm, Hj LU and Samahita, Margaret LU (2016) In Working Papers
Abstract
We investigate whether taking a selfie affects our willingness to cooperate and what factors affect our willingness to publish certain information on the web. Consistent with behavioral addiction theories, taking a selfie has a strong negative impact on cooperation among subjects who take selfies frequently, but not on other subjects. We also find that adding a selfie to information about the subject's degree of cooperation will increase the subject's unwillingness to publish her information. This selfie premium is significantly negatively correlated with the subject's degree of cooperation. Furthermore, we find lower heterogeneity in the premium demanded for publishing a subject's degree of cooperation when it is accompanied by a selfie,... (More)
We investigate whether taking a selfie affects our willingness to cooperate and what factors affect our willingness to publish certain information on the web. Consistent with behavioral addiction theories, taking a selfie has a strong negative impact on cooperation among subjects who take selfies frequently, but not on other subjects. We also find that adding a selfie to information about the subject's degree of cooperation will increase the subject's unwillingness to publish her information. This selfie premium is significantly negatively correlated with the subject's degree of cooperation. Furthermore, we find lower heterogeneity in the premium demanded for publishing a subject's degree of cooperation when it is accompanied by a selfie, as subjects become less concerned about hiding or promoting their contribution. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Working Paper
publication status
published
subject
keywords
selfie, cooperation, social media, social image, C90 , C91 , D80, D82
in
Working Papers
issue
2016:8
pages
59 pages
publisher
Department of Economics, Lund Universtiy
language
English
LU publication?
yes
id
a2dbdc31-9308-46cc-869a-530a51eba55e
alternative location
http://swopec.hhs.se/lunewp/abs/lunewp2016_008.htm
date added to LUP
2016-06-15 11:11:31
date last changed
2016-08-09 13:10:30
@misc{a2dbdc31-9308-46cc-869a-530a51eba55e,
  abstract     = {We investigate whether taking a selfie affects our willingness to cooperate and what factors affect our willingness to publish certain information on the web. Consistent with behavioral addiction theories, taking a selfie has a strong negative impact on cooperation among subjects who take selfies frequently, but not on other subjects. We also find that adding a selfie to information about the subject's degree of cooperation will increase the subject's unwillingness to publish her information. This selfie premium is significantly negatively correlated with the subject's degree of cooperation. Furthermore, we find lower heterogeneity in the premium demanded for publishing a subject's degree of cooperation when it is accompanied by a selfie, as subjects become less concerned about hiding or promoting their contribution.},
  author       = {Holm, Hj and Samahita, Margaret},
  keyword      = {selfie,cooperation,social media,social image,C90 ,C91 ,D80,D82},
  language     = {eng},
  note         = {Working Paper},
  number       = {2016:8},
  pages        = {59},
  publisher    = {Department of Economics, Lund Universtiy},
  series       = {Working Papers},
  title        = {Selfies, therefore Selfish? An Experiment on the Impact and Value of a Selfie},
  year         = {2016},
}