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The role of place in city centre retailing

Källström, Lisa LU ; Persson, Simon and Westergren, Jakob (2021) In Place Branding and Public Diplomacy 17(1). p.36-49
Abstract

City centre offerings, including shopping, restaurants and cafés, and a lively atmosphere are vital place attributes, which together with several other elements create an attractive place. However, city centre retailing is facing serious competition from e-commerce and external shopping malls, and dying city centres appear to have become a worldwide epidemic in the last decade. To retain visitors in the city centre is a prioritized issue and a current topic, for both retail and place branding research. In the present study the role of different elements of city centre retailing in the promotion of a city as a retail destination is explored by analysing photos published on Instagram by a Town Centre Management initiative. The following... (More)

City centre offerings, including shopping, restaurants and cafés, and a lively atmosphere are vital place attributes, which together with several other elements create an attractive place. However, city centre retailing is facing serious competition from e-commerce and external shopping malls, and dying city centres appear to have become a worldwide epidemic in the last decade. To retain visitors in the city centre is a prioritized issue and a current topic, for both retail and place branding research. In the present study the role of different elements of city centre retailing in the promotion of a city as a retail destination is explored by analysing photos published on Instagram by a Town Centre Management initiative. The following research question is answered: What role can the place play in city centre retailing? The study is inter-disciplinary, showing how retail attributes and place elements can reinforce each other and together offer opportunities for unique customer experience in a city centre, for the benefit of both retailing and the city brand. Three dominant visual themes of the place’s role in the marketing of a city centre are identified: the place as a frame, the place as a living room, and the place as a stage.

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author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
City centre attributes, City centre retailing, Place branding, Social media
in
Place Branding and Public Diplomacy
volume
17
issue
1
pages
36 - 49
publisher
Palgrave Macmillan
external identifiers
  • scopus:85077216918
ISSN
1751-8040
DOI
10.1057/s41254-019-00158-y
language
English
LU publication?
yes
id
a3d388bb-5784-47ad-8bc5-d4127a378a28
date added to LUP
2020-01-15 14:06:25
date last changed
2021-04-16 11:27:48
@article{a3d388bb-5784-47ad-8bc5-d4127a378a28,
  abstract     = {<p>City centre offerings, including shopping, restaurants and cafés, and a lively atmosphere are vital place attributes, which together with several other elements create an attractive place. However, city centre retailing is facing serious competition from e-commerce and external shopping malls, and dying city centres appear to have become a worldwide epidemic in the last decade. To retain visitors in the city centre is a prioritized issue and a current topic, for both retail and place branding research. In the present study the role of different elements of city centre retailing in the promotion of a city as a retail destination is explored by analysing photos published on Instagram by a Town Centre Management initiative. The following research question is answered: What role can the place play in city centre retailing? The study is inter-disciplinary, showing how retail attributes and place elements can reinforce each other and together offer opportunities for unique customer experience in a city centre, for the benefit of both retailing and the city brand. Three dominant visual themes of the place’s role in the marketing of a city centre are identified: the place as a frame, the place as a living room, and the place as a stage.</p>},
  author       = {Källström, Lisa and Persson, Simon and Westergren, Jakob},
  issn         = {1751-8040},
  language     = {eng},
  number       = {1},
  pages        = {36--49},
  publisher    = {Palgrave Macmillan},
  series       = {Place Branding and Public Diplomacy},
  title        = {The role of place in city centre retailing},
  url          = {http://dx.doi.org/10.1057/s41254-019-00158-y},
  doi          = {10.1057/s41254-019-00158-y},
  volume       = {17},
  year         = {2021},
}