The role of place in city centre retailing
(2021) In Place Branding and Public Diplomacy 17(1). p.36-49- Abstract
City centre offerings, including shopping, restaurants and cafés, and a lively atmosphere are vital place attributes, which together with several other elements create an attractive place. However, city centre retailing is facing serious competition from e-commerce and external shopping malls, and dying city centres appear to have become a worldwide epidemic in the last decade. To retain visitors in the city centre is a prioritized issue and a current topic, for both retail and place branding research. In the present study the role of different elements of city centre retailing in the promotion of a city as a retail destination is explored by analysing photos published on Instagram by a Town Centre Management initiative. The following... (More)
City centre offerings, including shopping, restaurants and cafés, and a lively atmosphere are vital place attributes, which together with several other elements create an attractive place. However, city centre retailing is facing serious competition from e-commerce and external shopping malls, and dying city centres appear to have become a worldwide epidemic in the last decade. To retain visitors in the city centre is a prioritized issue and a current topic, for both retail and place branding research. In the present study the role of different elements of city centre retailing in the promotion of a city as a retail destination is explored by analysing photos published on Instagram by a Town Centre Management initiative. The following research question is answered: What role can the place play in city centre retailing? The study is inter-disciplinary, showing how retail attributes and place elements can reinforce each other and together offer opportunities for unique customer experience in a city centre, for the benefit of both retailing and the city brand. Three dominant visual themes of the place’s role in the marketing of a city centre are identified: the place as a frame, the place as a living room, and the place as a stage.
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- author
- Källström, Lisa LU ; Persson, Simon and Westergren, Jakob
- organization
- publishing date
- 2021
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- City centre attributes, City centre retailing, Place branding, Social media
- in
- Place Branding and Public Diplomacy
- volume
- 17
- issue
- 1
- pages
- 36 - 49
- publisher
- Palgrave Macmillan
- external identifiers
-
- scopus:85077216918
- ISSN
- 1751-8040
- DOI
- 10.1057/s41254-019-00158-y
- language
- English
- LU publication?
- yes
- id
- a3d388bb-5784-47ad-8bc5-d4127a378a28
- date added to LUP
- 2020-01-15 14:06:25
- date last changed
- 2022-04-18 19:54:36
@article{a3d388bb-5784-47ad-8bc5-d4127a378a28,
abstract = {{<p>City centre offerings, including shopping, restaurants and cafés, and a lively atmosphere are vital place attributes, which together with several other elements create an attractive place. However, city centre retailing is facing serious competition from e-commerce and external shopping malls, and dying city centres appear to have become a worldwide epidemic in the last decade. To retain visitors in the city centre is a prioritized issue and a current topic, for both retail and place branding research. In the present study the role of different elements of city centre retailing in the promotion of a city as a retail destination is explored by analysing photos published on Instagram by a Town Centre Management initiative. The following research question is answered: What role can the place play in city centre retailing? The study is inter-disciplinary, showing how retail attributes and place elements can reinforce each other and together offer opportunities for unique customer experience in a city centre, for the benefit of both retailing and the city brand. Three dominant visual themes of the place’s role in the marketing of a city centre are identified: the place as a frame, the place as a living room, and the place as a stage.</p>}},
author = {{Källström, Lisa and Persson, Simon and Westergren, Jakob}},
issn = {{1751-8040}},
keywords = {{City centre attributes; City centre retailing; Place branding; Social media}},
language = {{eng}},
number = {{1}},
pages = {{36--49}},
publisher = {{Palgrave Macmillan}},
series = {{Place Branding and Public Diplomacy}},
title = {{The role of place in city centre retailing}},
url = {{http://dx.doi.org/10.1057/s41254-019-00158-y}},
doi = {{10.1057/s41254-019-00158-y}},
volume = {{17}},
year = {{2021}},
}