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A femininity that ‘giveth and taketh away’ : The prosperity gospel and postfeminism in the neoliberal economy

Sullivan, Katie LU and Delaney, Helen (2017) In Human Relations 70(7). p.836-859
Abstract
This article explores how postfeminist and prosperity gospel discourses intersect in an organizational context to produce a particular ideal of feminine subjectivity that reproduces a neoliberal agenda. We focus on narratives written by female national vice presidents in a multi-national network marketing organization headquartered in America. Network marketing tends to attract a vast number of women who are enticed by grand messages of material and spiritual riches; however, such messages are often at odds with the precarious and uncertain working conditions. We contribute to gender and organization scholarship by introducing the concept of evangelical entrepreneurial femininity to explore the tensions and demands that are placed on women... (More)
This article explores how postfeminist and prosperity gospel discourses intersect in an organizational context to produce a particular ideal of feminine subjectivity that reproduces a neoliberal agenda. We focus on narratives written by female national vice presidents in a multi-national network marketing organization headquartered in America. Network marketing tends to attract a vast number of women who are enticed by grand messages of material and spiritual riches; however, such messages are often at odds with the precarious and uncertain working conditions. We contribute to gender and organization scholarship by introducing the concept of evangelical entrepreneurial femininity to explore the tensions and demands that are placed on women in an organizational context where postfeminism and prosperity gospel discourses intersect. In doing so, we question the expectations and constraints that many working women negotiate in this neoliberal age of alleged ‘freedom’ and ‘equality’, and raise a number of concerns for feminist critique. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
discourse, evangelical entrepreneurial femininity, neoliberalism, network marketing, postfeminism, prosperity gospel, women/gender
in
Human Relations
volume
70
issue
7
pages
24 pages
publisher
SAGE Publications Inc.
external identifiers
  • scopus:85020290680
  • wos:000402847000003
ISSN
0018-7267
DOI
10.1177/0018726716676322
language
English
LU publication?
yes
id
a4c7689b-69ec-4cf2-aa2c-6ac9af8ce6ce
date added to LUP
2016-11-14 14:44:44
date last changed
2018-01-07 11:35:08
@article{a4c7689b-69ec-4cf2-aa2c-6ac9af8ce6ce,
  abstract     = {This article explores how postfeminist and prosperity gospel discourses intersect in an organizational context to produce a particular ideal of feminine subjectivity that reproduces a neoliberal agenda. We focus on narratives written by female national vice presidents in a multi-national network marketing organization headquartered in America. Network marketing tends to attract a vast number of women who are enticed by grand messages of material and spiritual riches; however, such messages are often at odds with the precarious and uncertain working conditions. We contribute to gender and organization scholarship by introducing the concept of evangelical entrepreneurial femininity to explore the tensions and demands that are placed on women in an organizational context where postfeminism and prosperity gospel discourses intersect. In doing so, we question the expectations and constraints that many working women negotiate in this neoliberal age of alleged ‘freedom’ and ‘equality’, and raise a number of concerns for feminist critique.},
  author       = {Sullivan, Katie and Delaney, Helen},
  issn         = {0018-7267},
  keyword      = {discourse,evangelical entrepreneurial femininity,neoliberalism,network marketing,postfeminism,prosperity gospel,women/gender},
  language     = {eng},
  month        = {07},
  number       = {7},
  pages        = {836--859},
  publisher    = {SAGE Publications Inc.},
  series       = {Human Relations},
  title        = {A femininity that ‘giveth and taketh away’ : The prosperity gospel and postfeminism in the neoliberal economy},
  url          = {http://dx.doi.org/10.1177/0018726716676322},
  volume       = {70},
  year         = {2017},
}