Exploring differences in how males and females leverage trust and reputation in driving online purchase intentions
(2018) Nordic Retail and Wholesale Conference 2018- Abstract
- How customers develop purchase intentions in online shopping has been a perennial area of interest. In this research note, we ask whether males and females leverage trust in and perceive reputation of online retailers differently in reporting purchase intentions. Drawing on the broader literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed association. Implications for online retailers are discussed.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/a4e6f63d-9a67-4923-a28f-f96a46136c67
- author
- Oghazi, Pejvak ; Karlsson, Stefan LU ; Hellström, Daniel LU and Hjort, Klas LU
- organization
- publishing date
- 2018-11-09
- type
- Contribution to conference
- publication status
- published
- subject
- conference name
- Nordic Retail and Wholesale Conference 2018
- conference location
- Reykjavik, Iceland
- conference dates
- 2018-11-08 - 2018-11-09
- language
- English
- LU publication?
- yes
- id
- a4e6f63d-9a67-4923-a28f-f96a46136c67
- date added to LUP
- 2020-06-09 17:15:46
- date last changed
- 2020-06-12 12:06:31
@misc{a4e6f63d-9a67-4923-a28f-f96a46136c67, abstract = {{How customers develop purchase intentions in online shopping has been a perennial area of interest. In this research note, we ask whether males and females leverage trust in and perceive reputation of online retailers differently in reporting purchase intentions. Drawing on the broader literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed association. Implications for online retailers are discussed.}}, author = {{Oghazi, Pejvak and Karlsson, Stefan and Hellström, Daniel and Hjort, Klas}}, language = {{eng}}, month = {{11}}, title = {{Exploring differences in how males and females leverage trust and reputation in driving online purchase intentions}}, url = {{https://lup.lub.lu.se/search/files/80509253/Full_Paper_NRWC_2018_From_Mars_to_Venus.pdf}}, year = {{2018}}, }