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The curious case of online information search

Zillinger, Malin LU (2019) In Current Issues in Tourism
Abstract

In a rapidly digitalizing world, the increasing importance of online information channels is repeatedly stated. But little is known about the procedure of online information search. This study examines the process of booking a journey via digital devices. It is based on a multi-method approach including interview and experiment. Results show that tourists’ online searching behaviour is less rational than previously perceived. Empirically, the study is based on German tourists in Sweden.

Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
Digital information, experiment, information search behaviour, online information confusion, Sweden
in
Current Issues in Tourism
publisher
Taylor & Francis
external identifiers
  • scopus:85068800639
ISSN
1368-3500
DOI
10.1080/13683500.2019.1639641
language
English
LU publication?
yes
id
a4ff7972-0131-4664-9482-4c7cf9a60e22
date added to LUP
2019-07-24 15:29:31
date last changed
2019-08-14 04:42:37
@article{a4ff7972-0131-4664-9482-4c7cf9a60e22,
  abstract     = {<p>In a rapidly digitalizing world, the increasing importance of online information channels is repeatedly stated. But little is known about the procedure of online information search. This study examines the process of booking a journey via digital devices. It is based on a multi-method approach including interview and experiment. Results show that tourists’ online searching behaviour is less rational than previously perceived. Empirically, the study is based on German tourists in Sweden.</p>},
  author       = {Zillinger, Malin},
  issn         = {1368-3500},
  keyword      = {Digital information,experiment,information search behaviour,online information confusion,Sweden},
  language     = {eng},
  month        = {07},
  publisher    = {Taylor & Francis},
  series       = {Current Issues in Tourism},
  title        = {The curious case of online information search},
  url          = {http://dx.doi.org/10.1080/13683500.2019.1639641},
  year         = {2019},
}