Eco depletion : The impact of hunger on prosociality by means of environmentally friendly attitudes and behavior
(2021) In Journal of Retailing and Consumer Services 62.- Abstract
- The present research investigated the impact of hunger on prosociality in a consumer choice context by means of environmentally friendly attitudes and behavior. Two eye-tracking studies were conducted with hunger measured (Study 1) and manipulated (Study 2). The data were analyzed through bivariate correlations, Pearson's chi-square tests, and analyses of variance (ANOVAs). Our findings, based on cross-sectional and experimental evidence from field and lab settings, revealed that hungry consumers express more prosocial attitudes than their satiated counterparts in terms of general environmental concerns and importance ratings of buying eco-labeled products. However, we found no significant difference between hungry and satiated consumers... (More)
- The present research investigated the impact of hunger on prosociality in a consumer choice context by means of environmentally friendly attitudes and behavior. Two eye-tracking studies were conducted with hunger measured (Study 1) and manipulated (Study 2). The data were analyzed through bivariate correlations, Pearson's chi-square tests, and analyses of variance (ANOVAs). Our findings, based on cross-sectional and experimental evidence from field and lab settings, revealed that hungry consumers express more prosocial attitudes than their satiated counterparts in terms of general environmental concerns and importance ratings of buying eco-labeled products. However, we found no significant difference between hungry and satiated consumers regarding choice likelihood of eco-labeled products or visual attention towards prosocial (organic and sustainable) food options. Implications for retailers and organizations trying to encourage environmentally friendly behavior are discussed. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/afea8a5c-2da6-4860-8e36-072d024cfa58
- author
- Gidlöf, Kerstin LU ; Stoltenberg Lahm, Erik ; Wallin, Annika LU and Otterbring, Tobias
- organization
- publishing date
- 2021-09-01
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Hunger, Prosocial behavior, Prosocial attitudes, Consumer behavior, Visual attention, Eco-labeled food
- in
- Journal of Retailing and Consumer Services
- volume
- 62
- article number
- 102654
- publisher
- Elsevier
- external identifiers
-
- scopus:85109506845
- ISSN
- 0969-6989
- DOI
- 10.1016/j.jretconser.2021.102654
- language
- English
- LU publication?
- yes
- id
- afea8a5c-2da6-4860-8e36-072d024cfa58
- date added to LUP
- 2021-08-09 11:47:02
- date last changed
- 2024-04-06 06:23:14
@article{afea8a5c-2da6-4860-8e36-072d024cfa58, abstract = {{The present research investigated the impact of hunger on prosociality in a consumer choice context by means of environmentally friendly attitudes and behavior. Two eye-tracking studies were conducted with hunger measured (Study 1) and manipulated (Study 2). The data were analyzed through bivariate correlations, Pearson's chi-square tests, and analyses of variance (ANOVAs). Our findings, based on cross-sectional and experimental evidence from field and lab settings, revealed that hungry consumers express more prosocial attitudes than their satiated counterparts in terms of general environmental concerns and importance ratings of buying eco-labeled products. However, we found no significant difference between hungry and satiated consumers regarding choice likelihood of eco-labeled products or visual attention towards prosocial (organic and sustainable) food options. Implications for retailers and organizations trying to encourage environmentally friendly behavior are discussed.}}, author = {{Gidlöf, Kerstin and Stoltenberg Lahm, Erik and Wallin, Annika and Otterbring, Tobias}}, issn = {{0969-6989}}, keywords = {{Hunger; Prosocial behavior; Prosocial attitudes; Consumer behavior; Visual attention; Eco-labeled food}}, language = {{eng}}, month = {{09}}, publisher = {{Elsevier}}, series = {{Journal of Retailing and Consumer Services}}, title = {{Eco depletion : The impact of hunger on prosociality by means of environmentally friendly attitudes and behavior}}, url = {{http://dx.doi.org/10.1016/j.jretconser.2021.102654}}, doi = {{10.1016/j.jretconser.2021.102654}}, volume = {{62}}, year = {{2021}}, }