Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Eco depletion : The impact of hunger on prosociality by means of environmentally friendly attitudes and behavior

Gidlöf, Kerstin LU ; Stoltenberg Lahm, Erik ; Wallin, Annika LU orcid and Otterbring, Tobias (2021) In Journal of Retailing and Consumer Services 62.
Abstract
The present research investigated the impact of hunger on prosociality in a consumer choice context by means of environmentally friendly attitudes and behavior. Two eye-tracking studies were conducted with hunger measured (Study 1) and manipulated (Study 2). The data were analyzed through bivariate correlations, Pearson's chi-square tests, and analyses of variance (ANOVAs). Our findings, based on cross-sectional and experimental evidence from field and lab settings, revealed that hungry consumers express more prosocial attitudes than their satiated counterparts in terms of general environmental concerns and importance ratings of buying eco-labeled products. However, we found no significant difference between hungry and satiated consumers... (More)
The present research investigated the impact of hunger on prosociality in a consumer choice context by means of environmentally friendly attitudes and behavior. Two eye-tracking studies were conducted with hunger measured (Study 1) and manipulated (Study 2). The data were analyzed through bivariate correlations, Pearson's chi-square tests, and analyses of variance (ANOVAs). Our findings, based on cross-sectional and experimental evidence from field and lab settings, revealed that hungry consumers express more prosocial attitudes than their satiated counterparts in terms of general environmental concerns and importance ratings of buying eco-labeled products. However, we found no significant difference between hungry and satiated consumers regarding choice likelihood of eco-labeled products or visual attention towards prosocial (organic and sustainable) food options. Implications for retailers and organizations trying to encourage environmentally friendly behavior are discussed. (Less)
Please use this url to cite or link to this publication:
author
; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Hunger, Prosocial behavior, Prosocial attitudes, Consumer behavior, Visual attention, Eco-labeled food
in
Journal of Retailing and Consumer Services
volume
62
article number
102654
publisher
Elsevier
external identifiers
  • scopus:85109506845
ISSN
0969-6989
DOI
10.1016/j.jretconser.2021.102654
language
English
LU publication?
yes
id
afea8a5c-2da6-4860-8e36-072d024cfa58
date added to LUP
2021-08-09 11:47:02
date last changed
2024-04-06 06:23:14
@article{afea8a5c-2da6-4860-8e36-072d024cfa58,
  abstract     = {{The present research investigated the impact of hunger on prosociality in a consumer choice context by means of environmentally friendly attitudes and behavior. Two eye-tracking studies were conducted with hunger measured (Study 1) and manipulated (Study 2). The data were analyzed through bivariate correlations, Pearson's chi-square tests, and analyses of variance (ANOVAs). Our findings, based on cross-sectional and experimental evidence from field and lab settings, revealed that hungry consumers express more prosocial attitudes than their satiated counterparts in terms of general environmental concerns and importance ratings of buying eco-labeled products. However, we found no significant difference between hungry and satiated consumers regarding choice likelihood of eco-labeled products or visual attention towards prosocial (organic and sustainable) food options. Implications for retailers and organizations trying to encourage environmentally friendly behavior are discussed.}},
  author       = {{Gidlöf, Kerstin and Stoltenberg Lahm, Erik and Wallin, Annika and Otterbring, Tobias}},
  issn         = {{0969-6989}},
  keywords     = {{Hunger; Prosocial behavior; Prosocial attitudes; Consumer behavior; Visual attention; Eco-labeled food}},
  language     = {{eng}},
  month        = {{09}},
  publisher    = {{Elsevier}},
  series       = {{Journal of Retailing and Consumer Services}},
  title        = {{Eco depletion : The impact of hunger on prosociality by means of environmentally friendly attitudes and behavior}},
  url          = {{http://dx.doi.org/10.1016/j.jretconser.2021.102654}},
  doi          = {{10.1016/j.jretconser.2021.102654}},
  volume       = {{62}},
  year         = {{2021}},
}