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An Evaluation of Potential Benefits of Mobile BI

Tona, Olgerta LU and Carlsson, Sven LU (2013) European Conference on IS Management and Evaluation p.185-191
Abstract
The new generation of mobile devices, such smartphones and tablets, make users no longer constrained to traditional devices, such as PCs and laptops, in order to access needed information. This has given rise to an innovation in Business Intelligence (BI) coined mobile BI, which is currently embraced by different organizations. Information systems (IS) innovations are in general accompanied by “buzzwords”, and it is essential to understand and comprehend them in terms of potential benefits, strategies, and capabilities. Whereas BI has been researched, the nature and trend of mobile BI has not been addressed. This paper contributes to the BI field in general and specifically to the mobile BI field by shedding light on mobile BI. This is... (More)
The new generation of mobile devices, such smartphones and tablets, make users no longer constrained to traditional devices, such as PCs and laptops, in order to access needed information. This has given rise to an innovation in Business Intelligence (BI) coined mobile BI, which is currently embraced by different organizations. Information systems (IS) innovations are in general accompanied by “buzzwords”, and it is essential to understand and comprehend them in terms of potential benefits, strategies, and capabilities. Whereas BI has been researched, the nature and trend of mobile BI has not been addressed. This paper contributes to the BI field in general and specifically to the mobile BI field by shedding light on mobile BI. This is done by exploring the course of mobile BI in relation to traditional BI and highlighting main differences, which make a real difference in terms of benefits. Semi-structured interviews with key stakeholders in the mobile BI field are conducted. The analysis shows that mobile BI is complementary to traditional BI rather than its substitute. The former is oriented towards consuming information and the latter in authoring information. Mobile BI is likely to empower the mobile users with instant information anytime, anywhere whereas in traditional BI the data analysts and office users are the main target group. In terms of analyses, complex analyses are performed in traditional BI, while the simple analysis, access of information anytime, anywhere, alerting and notification are accentuated in mobile BI. Mobile BI is expected to bring benefits in terms of efficiency and effectiveness such as decision making anytime, anywhere, reduction of decision time especially in critical situation like emergencies, enhanced communication among decision-makers, collaboration with third parties, and better customer service. (Less)
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author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Mobile BI, Traditional BI, Innovation
host publication
Proceedings of The 7th European Conference on IS Management and Evaluation
pages
185 - 191
publisher
Acad Conferences Ltd
conference name
European Conference on IS Management and Evaluation
conference dates
2013-09-11
external identifiers
  • wos:000343432100022
  • scopus:84893585114
ISSN
2048-8912
language
English
LU publication?
yes
id
afff0a57-2c86-4264-91c2-89c942dd6b19 (old id 4054045)
date added to LUP
2016-04-01 14:01:07
date last changed
2022-01-27 22:22:35
@inproceedings{afff0a57-2c86-4264-91c2-89c942dd6b19,
  abstract     = {{The new generation of mobile devices, such smartphones and tablets, make users no longer constrained to traditional devices, such as PCs and laptops, in order to access needed information. This has given rise to an innovation in Business Intelligence (BI) coined mobile BI, which is currently embraced by different organizations. Information systems (IS) innovations are in general accompanied by “buzzwords”, and it is essential to understand and comprehend them in terms of potential benefits, strategies, and capabilities. Whereas BI has been researched, the nature and trend of mobile BI has not been addressed. This paper contributes to the BI field in general and specifically to the mobile BI field by shedding light on mobile BI. This is done by exploring the course of mobile BI in relation to traditional BI and highlighting main differences, which make a real difference in terms of benefits. Semi-structured interviews with key stakeholders in the mobile BI field are conducted. The analysis shows that mobile BI is complementary to traditional BI rather than its substitute. The former is oriented towards consuming information and the latter in authoring information. Mobile BI is likely to empower the mobile users with instant information anytime, anywhere whereas in traditional BI the data analysts and office users are the main target group. In terms of analyses, complex analyses are performed in traditional BI, while the simple analysis, access of information anytime, anywhere, alerting and notification are accentuated in mobile BI. Mobile BI is expected to bring benefits in terms of efficiency and effectiveness such as decision making anytime, anywhere, reduction of decision time especially in critical situation like emergencies, enhanced communication among decision-makers, collaboration with third parties, and better customer service.}},
  author       = {{Tona, Olgerta and Carlsson, Sven}},
  booktitle    = {{Proceedings of The 7th European Conference on IS Management and Evaluation}},
  issn         = {{2048-8912}},
  keywords     = {{Mobile BI; Traditional BI; Innovation}},
  language     = {{eng}},
  pages        = {{185--191}},
  publisher    = {{Acad Conferences Ltd}},
  title        = {{An Evaluation of Potential Benefits of Mobile BI}},
  year         = {{2013}},
}