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The Tetra Pak Trademark Protection Campaign : A life and death struggle

Urde, Mats LU (1999) In Identity p.227-235
Abstract
Identity viewed with a branding lense from different prospectives
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
identity, brand, trademark, logotype, symbols
in
Identity
editor
Holger, Lena; Holmberg, Ingalill; and
pages
8 pages
publisher
Nationalmuseum
ISBN
9171006591
9789171006592
language
English
LU publication?
yes
id
b83c5ed2-af7d-4dfa-8b6d-baeb23cc006a
date added to LUP
2017-06-30 10:34:52
date last changed
2017-07-03 14:49:28
@inbook{b83c5ed2-af7d-4dfa-8b6d-baeb23cc006a,
  abstract     = {Identity viewed with a branding lense from different prospectives},
  author       = {Urde, Mats},
  editor       = {Holger, Lena and Holmberg, Ingalill},
  isbn         = {9171006591},
  keyword      = {identity,brand,trademark,logotype,symbols},
  language     = {eng},
  month        = {01},
  pages        = {227--235},
  publisher    = {Nationalmuseum},
  series       = {Identity},
  title        = {The Tetra Pak Trademark Protection Campaign : A life and death struggle},
  year         = {1999},
}