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Steel is real: How nostalgia shapes re-circulation

Dam, Christian LU orcid (2025) In Journal of Business Research 201.
Abstract
This paper demonstrates how nostalgia entices consumers to re-circulate objects rather than discard them. Through multimethod qualitative inquiry into the Danish vintage cycling community, this paper highlights how consumers’ nostalgic attachment to the biographies of old objects propels re-circulation. The analysis builds on three distinct modes of nostalgia: reluctant, progressive, and playful nostalgia. These modes of nostalgia entice re-circulation via curation, re-enactment, and restoration. By uncovering how nostalgia influences decisions to preserve and extend the life of objects, this paper advances existing theory by elucidating the connection between re-circulation and nostalgia.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Nostalgia, Re-circulation, Disposal, Vintage
in
Journal of Business Research
volume
201
article number
115713
publisher
Elsevier
ISSN
1873-7978
DOI
10.1016/j.jbusres.2025.115713
language
English
LU publication?
yes
id
be70411b-4212-4b9e-bfc6-916d5fa25313
alternative location
https://www.sciencedirect.com/science/article/pii/S0148296325005363
date added to LUP
2025-09-16 09:07:02
date last changed
2025-10-02 10:23:40
@article{be70411b-4212-4b9e-bfc6-916d5fa25313,
  abstract     = {{This paper demonstrates how nostalgia entices consumers to re-circulate objects rather than discard them. Through multimethod qualitative inquiry into the Danish vintage cycling community, this paper highlights how consumers’ nostalgic attachment to the biographies of old objects propels re-circulation. The analysis builds on three distinct modes of nostalgia: reluctant, progressive, and playful nostalgia. These modes of nostalgia entice re-circulation via curation, re-enactment, and restoration. By uncovering how nostalgia influences decisions to preserve and extend the life of objects, this paper advances existing theory by elucidating the connection between re-circulation and nostalgia.}},
  author       = {{Dam, Christian}},
  issn         = {{1873-7978}},
  keywords     = {{Nostalgia; Re-circulation; Disposal; Vintage}},
  language     = {{eng}},
  month        = {{09}},
  publisher    = {{Elsevier}},
  series       = {{Journal of Business Research}},
  title        = {{Steel is real: How nostalgia shapes re-circulation}},
  url          = {{http://dx.doi.org/10.1016/j.jbusres.2025.115713}},
  doi          = {{10.1016/j.jbusres.2025.115713}},
  volume       = {{201}},
  year         = {{2025}},
}