Beslutsfattande ur tre perspektiv
Wallin, Annika LU
(2020)
In Statsvetenskaplig tidskrift
122(44).
p.567-567
- Abstract
- In this paper I present two normative standpoints that have been used to de ne and evaluate human decision making: ’economic man’ and ’ecological rationality’. I argue that both norms are unsuitable to understand decision making in a natural environment. I do so by trying to apply them to a real-life decision situation; that of buying pasta in a Swedish supermarket. Neither account is su ciently flexible to handle how decisions unfold in this setting. Consumers’ behaviours are flexible and consist of an interplay between the shoppers’ preferences, the structure of the shelf and the visually salient attributes of various packages.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/c02b607d-5234-4003-bb25-446ef1c42967
- author
- Wallin, Annika
LU
- organization
- publishing date
- 2020
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Statsvetenskaplig tidskrift
- volume
- 122
- issue
- 44
- pages
- 581 pages
- publisher
- Fahlbeckska stiftelsen
- ISSN
- 0039-0747
- language
- Swedish
- LU publication?
- yes
- id
- c02b607d-5234-4003-bb25-446ef1c42967
- alternative location
- https://journals.lub.lu.se/st/article/view/22356
- date added to LUP
- 2021-01-29 08:41:29
- date last changed
- 2021-04-27 11:17:47
@article{c02b607d-5234-4003-bb25-446ef1c42967,
abstract = {{In this paper I present two normative standpoints that have been used to de ne and evaluate human decision making: ’economic man’ and ’ecological rationality’. I argue that both norms are unsuitable to understand decision making in a natural environment. I do so by trying to apply them to a real-life decision situation; that of buying pasta in a Swedish supermarket. Neither account is su ciently flexible to handle how decisions unfold in this setting. Consumers’ behaviours are flexible and consist of an interplay between the shoppers’ preferences, the structure of the shelf and the visually salient attributes of various packages.}},
author = {{Wallin, Annika}},
issn = {{0039-0747}},
language = {{swe}},
number = {{44}},
pages = {{567--567}},
publisher = {{Fahlbeckska stiftelsen}},
series = {{Statsvetenskaplig tidskrift}},
title = {{Beslutsfattande ur tre perspektiv}},
url = {{https://journals.lub.lu.se/st/article/view/22356}},
volume = {{122}},
year = {{2020}},
}