SPICe—Determinants of consumer green innovation adoption across domains : A systematic review of marketing journals and suggestions for a research agenda
(2022) In International Journal of Consumer Studies 46(5). p.1761-1784- Abstract
Over the last decade, the growth in demand for green innovations has become apparent. This can be linked to increased consumer awareness of the environmental problems that the world is facing. This review presents the determinants of consumer green innovation adoption across domains identified in marketing literature. We included and synthesized 47 articles published between 2010 and July 2021 in top marketing journals. After identifying the determinants, we grouped them into four categories: (1) Social, (2) Personal, (3) Innovation, and (4) Contextual and external level determinants, or what we refer to as the SPICe determinants. This categorization is based on the source of the motivation, which is social, individual,... (More)
Over the last decade, the growth in demand for green innovations has become apparent. This can be linked to increased consumer awareness of the environmental problems that the world is facing. This review presents the determinants of consumer green innovation adoption across domains identified in marketing literature. We included and synthesized 47 articles published between 2010 and July 2021 in top marketing journals. After identifying the determinants, we grouped them into four categories: (1) Social, (2) Personal, (3) Innovation, and (4) Contextual and external level determinants, or what we refer to as the SPICe determinants. This categorization is based on the source of the motivation, which is social, individual, innovation-related, or contextual. We found a lack of focus on the consumer aspects in green innovation adoption studies, highlighting the need for more research regarding what motivates consumers to adopt these new environmental products. Furthermore, we showed that no sole determinant could predict green innovation adoption alone. Consequently, we outlined several agendas and questions that future studies could tackle and explore.
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- author
- Flores, Phil Justice LU and Jansson, Johan LU
- organization
- publishing date
- 2022
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- consumer behavior, innovation adoption, sustainable consumption, systematic review
- in
- International Journal of Consumer Studies
- volume
- 46
- issue
- 5
- pages
- 1761 - 1784
- publisher
- Wiley-Blackwell
- external identifiers
-
- scopus:85127416859
- ISSN
- 1470-6423
- DOI
- 10.1111/ijcs.12810
- language
- English
- LU publication?
- yes
- id
- c4702def-af92-447a-a462-9dbf0706d62c
- date added to LUP
- 2022-05-04 12:14:50
- date last changed
- 2025-04-04 14:04:48
@article{c4702def-af92-447a-a462-9dbf0706d62c,
abstract = {{<p>Over the last decade, the growth in demand for green innovations has become apparent. This can be linked to increased consumer awareness of the environmental problems that the world is facing. This review presents the determinants of consumer green innovation adoption across domains identified in marketing literature. We included and synthesized 47 articles published between 2010 and July 2021 in top marketing journals. After identifying the determinants, we grouped them into four categories: (1) Social, (2) Personal, (3) Innovation, and (4) Contextual and external level determinants, or what we refer to as the SPICe determinants. This categorization is based on the source of the motivation, which is social, individual, innovation-related, or contextual. We found a lack of focus on the consumer aspects in green innovation adoption studies, highlighting the need for more research regarding what motivates consumers to adopt these new environmental products. Furthermore, we showed that no sole determinant could predict green innovation adoption alone. Consequently, we outlined several agendas and questions that future studies could tackle and explore.</p>}},
author = {{Flores, Phil Justice and Jansson, Johan}},
issn = {{1470-6423}},
keywords = {{consumer behavior; innovation adoption; sustainable consumption; systematic review}},
language = {{eng}},
number = {{5}},
pages = {{1761--1784}},
publisher = {{Wiley-Blackwell}},
series = {{International Journal of Consumer Studies}},
title = {{SPICe—Determinants of consumer green innovation adoption across domains : A systematic review of marketing journals and suggestions for a research agenda}},
url = {{http://dx.doi.org/10.1111/ijcs.12810}},
doi = {{10.1111/ijcs.12810}},
volume = {{46}},
year = {{2022}},
}