Cross-Cultural User Design : Divergences in Chinese and Western Human Computer Interface Interaction
(2019) 21st International Conference on Human Computer Interaction, HCII 2019 In Communications in Computer and Information Science 1088. p.39-45- Abstract
In this paper, the authors examine how cultural background informs human-computer-interactions, particularly as pertaining to user experience (UX) and user interface design (UI). Prior studies suggest that East Asians are more likely to process information holistically while Westerners tend to engage with visual stimuli analytically. It is believed that such differences in information processing may inform web design and user experience as well. In this research, the authors took inspiration from a news site from China (i.e., QQ.com ), reflective of holistic thinking, and a Western-based news site (i.e., BBC.com ), representing analytical thinking, to investigate how the design of these pages would affect the perceived user experience.... (More)
In this paper, the authors examine how cultural background informs human-computer-interactions, particularly as pertaining to user experience (UX) and user interface design (UI). Prior studies suggest that East Asians are more likely to process information holistically while Westerners tend to engage with visual stimuli analytically. It is believed that such differences in information processing may inform web design and user experience as well. In this research, the authors took inspiration from a news site from China (i.e., QQ.com ), reflective of holistic thinking, and a Western-based news site (i.e., BBC.com ), representing analytical thinking, to investigate how the design of these pages would affect the perceived user experience. We find that both Chinese and Western participants found the design of the BBC site to be more aesthetically appealing. However, Chinese participants exhibited greater ease of navigation relative to Western participants on the QQ-inspired site.
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- author
- Liljenberg, Marcus ; Tian, Kathy and Yao, Mike
- publishing date
- 2019-09-20
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Cross-culture, Holistic and analytical processing, User experience
- host publication
- International Conference on Human-Computer Interaction, HCI International 2019 : Late Breaking Posters, HCII 2019 - Late Breaking Posters, HCII 2019
- series title
- Communications in Computer and Information Science
- editor
- Stephanidis, Constantine and Antona, Margherita
- volume
- 1088
- pages
- 7 pages
- publisher
- Springer Nature
- conference name
- 21st International Conference on Human Computer Interaction, HCII 2019
- conference location
- Orlando, United States
- conference dates
- 2019-07-26 - 2019-07-31
- external identifiers
-
- scopus:85075816630
- ISSN
- 1865-0929
- 1865-0937
- ISBN
- 9783030307110
- 978-3-030-30712-7
- DOI
- 10.1007/978-3-030-30712-7_6
- language
- English
- LU publication?
- no
- id
- cc428dd9-1a36-4816-b110-3f1c26200a83
- date added to LUP
- 2019-12-17 16:04:22
- date last changed
- 2024-05-15 04:04:26
@inproceedings{cc428dd9-1a36-4816-b110-3f1c26200a83,
abstract = {{<p>In this paper, the authors examine how cultural background informs human-computer-interactions, particularly as pertaining to user experience (UX) and user interface design (UI). Prior studies suggest that East Asians are more likely to process information holistically while Westerners tend to engage with visual stimuli analytically. It is believed that such differences in information processing may inform web design and user experience as well. In this research, the authors took inspiration from a news site from China (i.e., QQ.com ), reflective of holistic thinking, and a Western-based news site (i.e., BBC.com ), representing analytical thinking, to investigate how the design of these pages would affect the perceived user experience. We find that both Chinese and Western participants found the design of the BBC site to be more aesthetically appealing. However, Chinese participants exhibited greater ease of navigation relative to Western participants on the QQ-inspired site.</p>}},
author = {{Liljenberg, Marcus and Tian, Kathy and Yao, Mike}},
booktitle = {{International Conference on Human-Computer Interaction, HCI International 2019 : Late Breaking Posters, HCII 2019}},
editor = {{Stephanidis, Constantine and Antona, Margherita}},
isbn = {{9783030307110}},
issn = {{1865-0929}},
keywords = {{Cross-culture; Holistic and analytical processing; User experience}},
language = {{eng}},
month = {{09}},
pages = {{39--45}},
publisher = {{Springer Nature}},
series = {{Communications in Computer and Information Science}},
title = {{Cross-Cultural User Design : Divergences in Chinese and Western Human Computer Interface Interaction}},
url = {{http://dx.doi.org/10.1007/978-3-030-30712-7_6}},
doi = {{10.1007/978-3-030-30712-7_6}},
volume = {{1088}},
year = {{2019}},
}