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“All that glitters is not gold!” : The (Unexplored) Determinants of Equity Crowdfunding

Civardi, Camilla LU ; Moro, Andrea LU and Winborg, Joakim LU (2023) In Small Business Economics
Abstract

Drawing from the rich literature in behavioural finance and extensive analysis of forum data from a UK equity crowdfunding platform, we present a comprehensive framework that delineates the investment decision-making process of equity crowdfunders. Our framework captures the utilitarian, emotional, and expressive investment motives that drive crowdfunders, their behaviours and actions during and after the campaign, as well as the challenges they encounter in fulfilling their investment goals. Our work highlights the crucial need to explore the extent to which entrepreneurs and crowdfunding platforms cater to the diverse investment motives and expectations of the crowd. We offer practical insights to entrepreneurs and platforms on how... (More)

Drawing from the rich literature in behavioural finance and extensive analysis of forum data from a UK equity crowdfunding platform, we present a comprehensive framework that delineates the investment decision-making process of equity crowdfunders. Our framework captures the utilitarian, emotional, and expressive investment motives that drive crowdfunders, their behaviours and actions during and after the campaign, as well as the challenges they encounter in fulfilling their investment goals. Our work highlights the crucial need to explore the extent to which entrepreneurs and crowdfunding platforms cater to the diverse investment motives and expectations of the crowd. We offer practical insights to entrepreneurs and platforms on how they can better align their strategies with the expectations and needs of equity crowdfunders.

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Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
Behavioural finance, Equity crowdfunding, Exit, Investment behaviour, Investment motives, Shareholder activism, Start-up
in
Small Business Economics
publisher
Springer
external identifiers
  • scopus:85167833732
ISSN
0921-898X
DOI
10.1007/s11187-023-00813-y
language
English
LU publication?
yes
additional info
Publisher Copyright: © 2023, The Author(s).
id
cca731b0-a572-4a32-9ffd-19689c27adeb
date added to LUP
2023-10-16 08:54:52
date last changed
2023-10-16 09:09:17
@article{cca731b0-a572-4a32-9ffd-19689c27adeb,
  abstract     = {{<p>Drawing from the rich literature in behavioural finance and extensive analysis of forum data from a UK equity crowdfunding platform, we present a comprehensive framework that delineates the investment decision-making process of equity crowdfunders. Our framework captures the utilitarian, emotional, and expressive investment motives that drive crowdfunders, their behaviours and actions during and after the campaign, as well as the challenges they encounter in fulfilling their investment goals. Our work highlights the crucial need to explore the extent to which entrepreneurs and crowdfunding platforms cater to the diverse investment motives and expectations of the crowd. We offer practical insights to entrepreneurs and platforms on how they can better align their strategies with the expectations and needs of equity crowdfunders.</p>}},
  author       = {{Civardi, Camilla and Moro, Andrea and Winborg, Joakim}},
  issn         = {{0921-898X}},
  keywords     = {{Behavioural finance; Equity crowdfunding; Exit; Investment behaviour; Investment motives; Shareholder activism; Start-up}},
  language     = {{eng}},
  publisher    = {{Springer}},
  series       = {{Small Business Economics}},
  title        = {{“All that glitters is not gold!” : The (Unexplored) Determinants of Equity Crowdfunding}},
  url          = {{http://dx.doi.org/10.1007/s11187-023-00813-y}},
  doi          = {{10.1007/s11187-023-00813-y}},
  year         = {{2023}},
}