Advanced

Sustainable business model experimentation by understanding ecologies of business models

Bocken, Nancy LU ; Boons, Frank and Baldassarre, Brian (2019) In Journal of Cleaner Production 208. p.1498-1512
Abstract

Sustainable business model innovation is about creating superior customer and firm value by addressing societal and environmental needs through the way business is done. Business models require intentional design if they are to deliver aspired sustainability impacts. Scant research has been done on ‘ecologies’ of different business models in order to understand and improve these and create positive impact on the environment, society, economy and other key stakeholders. Hence, in this paper a novel framework is presented to enable a systemic form of sustainable business model experimentation. The framework is based on the recognition of three key issues which have not yet been sufficiently incorporated in the literature on sustainable... (More)

Sustainable business model innovation is about creating superior customer and firm value by addressing societal and environmental needs through the way business is done. Business models require intentional design if they are to deliver aspired sustainability impacts. Scant research has been done on ‘ecologies’ of different business models in order to understand and improve these and create positive impact on the environment, society, economy and other key stakeholders. Hence, in this paper a novel framework is presented to enable a systemic form of sustainable business model experimentation. The framework is based on the recognition of three key issues which have not yet been sufficiently incorporated in the literature on sustainable business models: construct clarity, boundary setting and uncertainty about outcomes. These concepts are discussed first. Building on earlier work, the resulting framework incorporates potential side-effects and boundary setting based on the concept of an ‘ecology of business models’. Second, an approach is proposed that could stimulate more profound forms of sustainable business model innovation: The Ecology of Business Models Experimentation map. Third, the approach is illustrated through two cases. The approach could help minimise symbiotic dependency on less sustainable business models; help destroy unsustainable business models by outcompeting them; and maximise contributions to favourable institutional infrastructures for more sustainable business models. This paper contributes to research on sustainable business model innovation, design and experimentation by providing a potential approach for ‘business model ecology redesign’.

(Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Business model design, Business model for sustainability, Collaboration, Experimentation, Sharing economy, Sustainable business models
in
Journal of Cleaner Production
volume
208
pages
15 pages
publisher
Elsevier
external identifiers
  • scopus:85056171677
ISSN
0959-6526
DOI
10.1016/j.jclepro.2018.10.159
language
English
LU publication?
yes
id
cda9f94d-7271-4e5d-b433-830d38c7da8f
date added to LUP
2018-11-21 10:52:46
date last changed
2019-01-06 14:16:19
@article{cda9f94d-7271-4e5d-b433-830d38c7da8f,
  abstract     = {<p>Sustainable business model innovation is about creating superior customer and firm value by addressing societal and environmental needs through the way business is done. Business models require intentional design if they are to deliver aspired sustainability impacts. Scant research has been done on ‘ecologies’ of different business models in order to understand and improve these and create positive impact on the environment, society, economy and other key stakeholders. Hence, in this paper a novel framework is presented to enable a systemic form of sustainable business model experimentation. The framework is based on the recognition of three key issues which have not yet been sufficiently incorporated in the literature on sustainable business models: construct clarity, boundary setting and uncertainty about outcomes. These concepts are discussed first. Building on earlier work, the resulting framework incorporates potential side-effects and boundary setting based on the concept of an ‘ecology of business models’. Second, an approach is proposed that could stimulate more profound forms of sustainable business model innovation: The Ecology of Business Models Experimentation map. Third, the approach is illustrated through two cases. The approach could help minimise symbiotic dependency on less sustainable business models; help destroy unsustainable business models by outcompeting them; and maximise contributions to favourable institutional infrastructures for more sustainable business models. This paper contributes to research on sustainable business model innovation, design and experimentation by providing a potential approach for ‘business model ecology redesign’.</p>},
  author       = {Bocken, Nancy and Boons, Frank and Baldassarre, Brian},
  issn         = {0959-6526},
  keyword      = {Business model design,Business model for sustainability,Collaboration,Experimentation,Sharing economy,Sustainable business models},
  language     = {eng},
  pages        = {1498--1512},
  publisher    = {Elsevier},
  series       = {Journal of Cleaner Production},
  title        = {Sustainable business model experimentation by understanding ecologies of business models},
  url          = {http://dx.doi.org/10.1016/j.jclepro.2018.10.159},
  volume       = {208},
  year         = {2019},
}