Starka varumärken - vägen till framgångsrik internationalisering
(1999) p.176-200- Abstract
- Brands as competitive advantages in internationalisation and global competition
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/d363ca3f-6cf5-4c5f-a38f-e377a5a2c6d0
- author
- Melin, Frans LU and Urde, Mats LU
- organization
- alternative title
- Strong brands – an approach to internationalisation
- publishing date
- 1999-01-01
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Business-to-business branding, internationalisation, Management
- categories
- Popular Science
- host publication
- Exporthandboken : Internationell affärsutveckling för små och stora företag - Internationell affärsutveckling för små och stora företag
- editor
- , Sveriges Exportråd
- pages
- 25 pages
- publisher
- Industrilitteratur
- ISBN
- 91-7548-551-6
- language
- Swedish
- LU publication?
- yes
- id
- d363ca3f-6cf5-4c5f-a38f-e377a5a2c6d0
- date added to LUP
- 2017-06-30 10:55:35
- date last changed
- 2018-11-21 21:33:08
@inbook{d363ca3f-6cf5-4c5f-a38f-e377a5a2c6d0, abstract = {{Brands as competitive advantages in internationalisation and global competition}}, author = {{Melin, Frans and Urde, Mats}}, booktitle = {{Exporthandboken : Internationell affärsutveckling för små och stora företag}}, editor = {{, Sveriges Exportråd}}, isbn = {{91-7548-551-6}}, keywords = {{Business-to-business branding; internationalisation; Management}}, language = {{swe}}, month = {{01}}, pages = {{176--200}}, publisher = {{Industrilitteratur}}, title = {{Starka varumärken - vägen till framgångsrik internationalisering}}, year = {{1999}}, }