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Starka varumärken - vägen till framgångsrik internationalisering

Melin, Frans LU and Urde, Mats LU (1999) In Exporthandboken p.176-200
Abstract
Brands as competitive advantages in internationalisation and global competition
Please use this url to cite or link to this publication:
author
organization
alternative title
Strong brands – an approach to internationalisation
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Business-to-business branding, internationalisation, Management
categories
Popular Science
in
Exporthandboken
editor
, Sveriges Exportråd and
pages
25 pages
publisher
Industrilitteratur
ISBN
91-7548-551-6
language
Swedish
LU publication?
yes
id
d363ca3f-6cf5-4c5f-a38f-e377a5a2c6d0
date added to LUP
2017-06-30 10:55:35
date last changed
2017-07-04 08:52:25
@inbook{d363ca3f-6cf5-4c5f-a38f-e377a5a2c6d0,
  abstract     = {Brands as competitive advantages in internationalisation and global competition},
  author       = {Melin, Frans and Urde, Mats},
  booktitle    = {Strong brands – an approach to internationalisation},
  editor       = {, Sveriges Exportråd},
  isbn         = {91-7548-551-6},
  keyword      = {Business-to-business branding,internationalisation,Management},
  language     = {swe},
  month        = {01},
  pages        = {176--200},
  publisher    = {Industrilitteratur},
  series       = {Exporthandboken},
  title        = {Starka varumärken - vägen till framgångsrik internationalisering},
  year         = {1999},
}