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Circular Economy in Home Textiles: Motivations of IKEA Consumer in Sweden

Lehner, Matthias LU orcid ; Mont, Oksana LU ; Mariani, Giulia and Mundaca, Luis LU orcid (2020) In Sustainability (Switzerland) 12(5030).
Abstract
(1) If policy-makers and businesses are to encourage consumers to participate in circular consumption systems, knowledge is needed about what motivates consumers to choose different disposal options. This paper aims to shed light on what motivates consumers to engage in circular home textile disposal practices. (2) Quantitative data was collected through a survey of members of the IKEA Family programme (N = 238), and logistic regressions were carried out to complement the quantitative analysis. Qualitative data was collected in semi-structured interviews with a total of 24 Swedish consumers. (3) Our findings show that donating and discarding are the most common options for handling home textiles, followed by reusing/storing, repairing, and... (More)
(1) If policy-makers and businesses are to encourage consumers to participate in circular consumption systems, knowledge is needed about what motivates consumers to choose different disposal options. This paper aims to shed light on what motivates consumers to engage in circular home textile disposal practices. (2) Quantitative data was collected through a survey of members of the IKEA Family programme (N = 238), and logistic regressions were carried out to complement the quantitative analysis. Qualitative data was collected in semi-structured interviews with a total of 24 Swedish consumers. (3) Our findings show that donating and discarding are the most common options for handling home textiles, followed by reusing/storing, repairing, and reselling. Regression results indicate that environmental concerns, convenience, and economic reasons are the dominant motivations in choosing a disposal option. Prosocial behaviour and normative issues play a lesser role. (4) We recommend that policy-makers and businesses work to increase convenience of consumers’ participation in circular product practices, and continually communicate environmental benefits of circular disposal options. Businesses and policy-makers aiming to make circular consumption more attractive also need to ensure economic benefits for consumers. (Less)
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author
; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Sustainability (Switzerland)
volume
12
issue
5030
article number
5030
publisher
MDPI AG
external identifiers
  • scopus:85087001757
ISSN
2071-1050
DOI
10.3390/su12125030
project
Sharing Behaviour
language
English
LU publication?
yes
id
d63e7261-f090-4816-a409-5ec457efecec
date added to LUP
2020-06-21 23:25:23
date last changed
2024-06-13 18:39:18
@article{d63e7261-f090-4816-a409-5ec457efecec,
  abstract     = {{(1) If policy-makers and businesses are to encourage consumers to participate in circular consumption systems, knowledge is needed about what motivates consumers to choose different disposal options. This paper aims to shed light on what motivates consumers to engage in circular home textile disposal practices. (2) Quantitative data was collected through a survey of members of the IKEA Family programme (N = 238), and logistic regressions were carried out to complement the quantitative analysis. Qualitative data was collected in semi-structured interviews with a total of 24 Swedish consumers. (3) Our findings show that donating and discarding are the most common options for handling home textiles, followed by reusing/storing, repairing, and reselling. Regression results indicate that environmental concerns, convenience, and economic reasons are the dominant motivations in choosing a disposal option. Prosocial behaviour and normative issues play a lesser role. (4) We recommend that policy-makers and businesses work to increase convenience of consumers’ participation in circular product practices, and continually communicate environmental benefits of circular disposal options. Businesses and policy-makers aiming to make circular consumption more attractive also need to ensure economic benefits for consumers.}},
  author       = {{Lehner, Matthias and Mont, Oksana and Mariani, Giulia and Mundaca, Luis}},
  issn         = {{2071-1050}},
  language     = {{eng}},
  month        = {{06}},
  number       = {{5030}},
  publisher    = {{MDPI AG}},
  series       = {{Sustainability (Switzerland)}},
  title        = {{Circular Economy in Home Textiles: Motivations of IKEA Consumer in Sweden}},
  url          = {{http://dx.doi.org/10.3390/su12125030}},
  doi          = {{10.3390/su12125030}},
  volume       = {{12}},
  year         = {{2020}},
}