India’s Use of Social Media in Public Diplomacy
(2018) In Public Diplomacy of Rising and Regional Powers 3(3). p.151-171- Abstract
- Public Diplomacy has assumed great significance in foreign policy and strategic communication for Rising Powers like India and China. These Rising nation-states, with expanding economies and global ambitions, are taking to purposeful communication with global audiences for building positive image and enhancing goodwill. In such efforts, the use of social media has become extensive and widespread. India is a major example of a Rising Power’s employment of social media in fostering communication. Mainstream social media platforms like Twitter and Facebook have become forums for direct engagement between Indian policy establishment and its foreign and national constituencies. This paper identifies the key characteristics of India’s digital... (More)
- Public Diplomacy has assumed great significance in foreign policy and strategic communication for Rising Powers like India and China. These Rising nation-states, with expanding economies and global ambitions, are taking to purposeful communication with global audiences for building positive image and enhancing goodwill. In such efforts, the use of social media has become extensive and widespread. India is a major example of a Rising Power’s employment of social media in fostering communication. Mainstream social media platforms like Twitter and Facebook have become forums for direct engagement between Indian policy establishment and its foreign and national constituencies. This paper identifies the key characteristics of India’s digital communication and examines its effectiveness while exploring the contribution of digital communication to India’s international stature. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/d650efa6-fca1-4337-bcdb-d3a48aa1ac25
- author
- Sinha Palit, Parama
- organization
- publishing date
- 2018-12
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Brand India, Brand Modi, Digital Communication, Facebook, Foreign Policy, India, Narendra Modi, Nation-branding, New Media, Public Diplomacy, Rising Power, Social Media, Twitter
- in
- Public Diplomacy of Rising and Regional Powers
- volume
- 3
- issue
- 3
- pages
- 21 pages
- ISSN
- 2547-9423
- language
- English
- LU publication?
- no
- additional info
- Dr Parama Sinha Palit is affiliated with the Rajaratnam School of International Studies (RSIS), Nanyang Technological University (NTU), Singapore as an Adjunct Senior Fellow in the South Asia Programme. She is also affiliated with the Swedish South Asian Studies Network (SASNET), apart from being a Senior Fellow with Praman — a policy research and management network in India.
- id
- d650efa6-fca1-4337-bcdb-d3a48aa1ac25
- alternative location
- http://risingpowersproject.com/quarterly/indias-use-of-social-media-in-public-diplomacy/
- date added to LUP
- 2019-01-30 15:14:41
- date last changed
- 2019-01-30 16:30:09
@article{d650efa6-fca1-4337-bcdb-d3a48aa1ac25, abstract = {{Public Diplomacy has assumed great significance in foreign policy and strategic communication for Rising Powers like India and China. These Rising nation-states, with expanding economies and global ambitions, are taking to purposeful communication with global audiences for building positive image and enhancing goodwill. In such efforts, the use of social media has become extensive and widespread. India is a major example of a Rising Power’s employment of social media in fostering communication. Mainstream social media platforms like Twitter and Facebook have become forums for direct engagement between Indian policy establishment and its foreign and national constituencies. This paper identifies the key characteristics of India’s digital communication and examines its effectiveness while exploring the contribution of digital communication to India’s international stature.}}, author = {{Sinha Palit, Parama}}, issn = {{2547-9423}}, keywords = {{Brand India; Brand Modi; Digital Communication; Facebook; Foreign Policy; India; Narendra Modi; Nation-branding; New Media; Public Diplomacy; Rising Power; Social Media; Twitter}}, language = {{eng}}, number = {{3}}, pages = {{151--171}}, series = {{Public Diplomacy of Rising and Regional Powers}}, title = {{India’s Use of Social Media in Public Diplomacy}}, url = {{http://risingpowersproject.com/quarterly/indias-use-of-social-media-in-public-diplomacy/}}, volume = {{3}}, year = {{2018}}, }