Advanced

India’s Use of Social Media in Public Diplomacy

Sinha Palit, Parama (2018) In Public Diplomacy of Rising and Regional Powers 3(3). p.151-171
Abstract
Public Diplomacy has assumed great significance in foreign policy and strategic communication for Rising Powers like India and China. These Rising nation-states, with expanding economies and global ambitions, are taking to purposeful communication with global audiences for building positive image and enhancing goodwill. In such efforts, the use of social media has become extensive and widespread. India is a major example of a Rising Power’s employment of social media in fostering communication. Mainstream social media platforms like Twitter and Facebook have become forums for direct engagement between Indian policy establishment and its foreign and national constituencies. This paper identifies the key characteristics of India’s digital... (More)
Public Diplomacy has assumed great significance in foreign policy and strategic communication for Rising Powers like India and China. These Rising nation-states, with expanding economies and global ambitions, are taking to purposeful communication with global audiences for building positive image and enhancing goodwill. In such efforts, the use of social media has become extensive and widespread. India is a major example of a Rising Power’s employment of social media in fostering communication. Mainstream social media platforms like Twitter and Facebook have become forums for direct engagement between Indian policy establishment and its foreign and national constituencies. This paper identifies the key characteristics of India’s digital communication and examines its effectiveness while exploring the contribution of digital communication to India’s international stature. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Brand India, Brand Modi, Digital Communication, Facebook, Foreign Policy, India, Narendra Modi, Nation-branding, New Media, Public Diplomacy, Rising Power, Social Media, Twitter
in
Public Diplomacy of Rising and Regional Powers
volume
3
issue
3
pages
21 pages
ISSN
2547-9423
language
English
LU publication?
no
id
d650efa6-fca1-4337-bcdb-d3a48aa1ac25
alternative location
http://risingpowersproject.com/quarterly/indias-use-of-social-media-in-public-diplomacy/
date added to LUP
2019-01-30 15:14:41
date last changed
2019-01-30 16:30:09
@article{d650efa6-fca1-4337-bcdb-d3a48aa1ac25,
  abstract     = {Public Diplomacy has assumed great significance in foreign policy and strategic communication for Rising Powers like India and China. These Rising nation-states, with expanding economies and global ambitions, are taking to purposeful communication with global audiences for building positive image and enhancing goodwill. In such efforts, the use of social media has become extensive and widespread. India is a major example of a Rising Power’s employment of social media in fostering communication. Mainstream social media platforms like Twitter and Facebook have become forums for direct engagement between Indian policy establishment and its foreign and national constituencies. This paper identifies the key characteristics of India’s digital communication and examines its effectiveness while exploring the contribution of digital communication to India’s international stature.},
  author       = {Sinha Palit, Parama},
  issn         = {2547-9423},
  keyword      = {Brand India,Brand Modi,Digital Communication,Facebook,Foreign Policy,India,Narendra Modi,Nation-branding,New Media,Public Diplomacy,Rising Power,Social Media,Twitter},
  language     = {eng},
  number       = {3},
  pages        = {151--171},
  series       = {Public Diplomacy of Rising and Regional Powers},
  title        = {India’s Use of Social Media in Public Diplomacy},
  volume       = {3},
  year         = {2018},
}