Eduardo's Apples : The Co-Production of Personalized Food Relationships
(2013) In Ethnologia Europaea 43(2). p.17-29- Abstract
- The article tells the modern love story of the organic grower Eduardo and the people who savor his apples. One remarkable paradigm shift when it comes to contemporary food culture is that the product’s social, political and cultural entanglements are no longer hidden from view. This new context has created platforms where producers and consumer come together to co-produce. Here, I broaden the concept of co-production to account for the plurality of actors who contribute to engagements with food. My focus is on the virtual platform where the meaning of Eduardo’s apples is co-produced through the immaterial labor of storytelling. Such food storytelling is the secret ingredient to the forging of affective bonds between local producers,... (More)
- The article tells the modern love story of the organic grower Eduardo and the people who savor his apples. One remarkable paradigm shift when it comes to contemporary food culture is that the product’s social, political and cultural entanglements are no longer hidden from view. This new context has created platforms where producers and consumer come together to co-produce. Here, I broaden the concept of co-production to account for the plurality of actors who contribute to engagements with food. My focus is on the virtual platform where the meaning of Eduardo’s apples is co-produced through the immaterial labor of storytelling. Such food storytelling is the secret ingredient to the forging of affective bonds between local producers, individual consumers and global food companies. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5277458
- author
- Petursson, Jon Thor LU
- organization
- publishing date
- 2013
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Co-Production, Food, Storytelling, Immaterial Labor.
- in
- Ethnologia Europaea
- volume
- 43
- issue
- 2
- pages
- 17 - 29
- publisher
- Open Library of Humanities
- external identifiers
-
- scopus:85049854904
- ISSN
- 0425-4597
- language
- English
- LU publication?
- yes
- id
- d980ebb7-2b06-47bd-8766-6225ae647f07 (old id 5277458)
- date added to LUP
- 2016-04-01 14:32:49
- date last changed
- 2022-04-06 19:07:24
@article{d980ebb7-2b06-47bd-8766-6225ae647f07,
abstract = {{The article tells the modern love story of the organic grower Eduardo and the people who savor his apples. One remarkable paradigm shift when it comes to contemporary food culture is that the product’s social, political and cultural entanglements are no longer hidden from view. This new context has created platforms where producers and consumer come together to co-produce. Here, I broaden the concept of co-production to account for the plurality of actors who contribute to engagements with food. My focus is on the virtual platform where the meaning of Eduardo’s apples is co-produced through the immaterial labor of storytelling. Such food storytelling is the secret ingredient to the forging of affective bonds between local producers, individual consumers and global food companies.}},
author = {{Petursson, Jon Thor}},
issn = {{0425-4597}},
keywords = {{Co-Production; Food; Storytelling; Immaterial Labor.}},
language = {{eng}},
number = {{2}},
pages = {{17--29}},
publisher = {{Open Library of Humanities}},
series = {{Ethnologia Europaea}},
title = {{Eduardo's Apples : The Co-Production of Personalized Food Relationships}},
volume = {{43}},
year = {{2013}},
}