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User-generated content and employee creativity : Evidence from salesforce ideaexchange community

Yan, Xiao-Jie; Leidner, Dorothy E. LU and Benbya, Hind (2016) International Conference on Information Systems In 2016 International Conference on Information Systems, ICIS 2016
Abstract

This study investigates how accessing user-generated content in online user innovation communities (OUICs) may influence employee creativity. By analyzing a longitudinal dataset obtained from the IdeaExchange community of Salesforce.com, we find that employees who frequently access diverse and well-codified idea content contributed by external product users are likely to generate more ideas than those who do not; however, the marginal effects of diverse and well-codified content decrease as employees access increasing amounts of community content. Moreover, our findings illustrate that the number of implemented ideas from an employee is positively associated with the number of new ideas s/he generates. We discuss important implications... (More)

This study investigates how accessing user-generated content in online user innovation communities (OUICs) may influence employee creativity. By analyzing a longitudinal dataset obtained from the IdeaExchange community of Salesforce.com, we find that employees who frequently access diverse and well-codified idea content contributed by external product users are likely to generate more ideas than those who do not; however, the marginal effects of diverse and well-codified content decrease as employees access increasing amounts of community content. Moreover, our findings illustrate that the number of implemented ideas from an employee is positively associated with the number of new ideas s/he generates. We discuss important implications of our study for online innovation communities and for employee creativity in organizations. We also provide insights for firms on how to build a thriving community via increasing the scope and level of employee participation.

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author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Co-creation, Crowdsourcing, Employee creativity, Online user innovation communities, User-generated content
in
2016 International Conference on Information Systems, ICIS 2016
publisher
Association for Information Systems
conference name
International Conference on Information Systems
external identifiers
  • scopus:85019464013
ISBN
9780996683135
language
English
LU publication?
yes
id
dc292a58-e636-456b-b261-6f49192265f6
date added to LUP
2017-06-09 09:55:32
date last changed
2017-06-09 09:55:32
@inproceedings{dc292a58-e636-456b-b261-6f49192265f6,
  abstract     = {<p>This study investigates how accessing user-generated content in online user innovation communities (OUICs) may influence employee creativity. By analyzing a longitudinal dataset obtained from the IdeaExchange community of Salesforce.com, we find that employees who frequently access diverse and well-codified idea content contributed by external product users are likely to generate more ideas than those who do not; however, the marginal effects of diverse and well-codified content decrease as employees access increasing amounts of community content. Moreover, our findings illustrate that the number of implemented ideas from an employee is positively associated with the number of new ideas s/he generates. We discuss important implications of our study for online innovation communities and for employee creativity in organizations. We also provide insights for firms on how to build a thriving community via increasing the scope and level of employee participation.</p>},
  author       = {Yan, Xiao-Jie and Leidner, Dorothy E. and Benbya, Hind},
  booktitle    = {2016 International Conference on Information Systems, ICIS 2016},
  isbn         = {9780996683135},
  keyword      = {Co-creation,Crowdsourcing,Employee creativity,Online user innovation communities,User-generated content},
  language     = {eng},
  publisher    = {Association for Information Systems},
  title        = {User-generated content and employee creativity : Evidence from salesforce ideaexchange community},
  year         = {2016},
}