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Creative Work, Ecopreneurship and Sustainable Lifestyles

Fredriksson, Cecilia LU orcid and Säwe, Filippa LU (2024) p.272-287
Abstract

We take our empirical and theoretical starting point in the practices of ecopreneurship in the making of marine markets. Seaweed has gained renewed relevance in the wake of a growing interest in alternative production and consumption. This coincides with a widespread interest in the environment and the production of sustainable lifestyles. In this context, there are a number of women entrepreneurs who, for various reasons, have chosen to invest their time and work in seaweed. The making of seaweed as a valuable resource takes place, and makes sense, in specific settings. Seaweed is related to different kinds of values and narratives depending on context. To gain a deeper understanding of how these ecopreneurs cope with tensions between... (More)

We take our empirical and theoretical starting point in the practices of ecopreneurship in the making of marine markets. Seaweed has gained renewed relevance in the wake of a growing interest in alternative production and consumption. This coincides with a widespread interest in the environment and the production of sustainable lifestyles. In this context, there are a number of women entrepreneurs who, for various reasons, have chosen to invest their time and work in seaweed. The making of seaweed as a valuable resource takes place, and makes sense, in specific settings. Seaweed is related to different kinds of values and narratives depending on context. To gain a deeper understanding of how these ecopreneurs cope with tensions between different values, we set out to analyse the performative dimensions of a number of ideological narratives. The production of seaweed as a sustainable resource involves sensemaking processes, shaped as scenes and storylines that carry a specific meaning. In the process of sensemaking different seaweed stories are produced and re-produced as narratives. What kind of stories and practices are activated in the making of a sustainable and creative lifestyle? How is seaweed performed and described as a significant resource in green entrepreneurial practices?.

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Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Creative Work : Conditions, Contexts and Practices - Conditions, Contexts and Practices
pages
16 pages
publisher
Taylor & Francis
external identifiers
  • scopus:85195762518
ISBN
9781003855538
9781032509792
DOI
10.4324/9781003402688-21
language
English
LU publication?
yes
id
dced35f3-e59a-4943-8e77-80cd0c7ed4ed
date added to LUP
2024-09-11 16:35:53
date last changed
2024-09-12 03:04:58
@inbook{dced35f3-e59a-4943-8e77-80cd0c7ed4ed,
  abstract     = {{<p>We take our empirical and theoretical starting point in the practices of ecopreneurship in the making of marine markets. Seaweed has gained renewed relevance in the wake of a growing interest in alternative production and consumption. This coincides with a widespread interest in the environment and the production of sustainable lifestyles. In this context, there are a number of women entrepreneurs who, for various reasons, have chosen to invest their time and work in seaweed. The making of seaweed as a valuable resource takes place, and makes sense, in specific settings. Seaweed is related to different kinds of values and narratives depending on context. To gain a deeper understanding of how these ecopreneurs cope with tensions between different values, we set out to analyse the performative dimensions of a number of ideological narratives. The production of seaweed as a sustainable resource involves sensemaking processes, shaped as scenes and storylines that carry a specific meaning. In the process of sensemaking different seaweed stories are produced and re-produced as narratives. What kind of stories and practices are activated in the making of a sustainable and creative lifestyle? How is seaweed performed and described as a significant resource in green entrepreneurial practices?.</p>}},
  author       = {{Fredriksson, Cecilia and Säwe, Filippa}},
  booktitle    = {{Creative Work : Conditions, Contexts and Practices}},
  isbn         = {{9781003855538}},
  language     = {{eng}},
  month        = {{01}},
  pages        = {{272--287}},
  publisher    = {{Taylor & Francis}},
  title        = {{Creative Work, Ecopreneurship and Sustainable Lifestyles}},
  url          = {{http://dx.doi.org/10.4324/9781003402688-21}},
  doi          = {{10.4324/9781003402688-21}},
  year         = {{2024}},
}