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From socialist hero to capitalist icon : The cultural transfer of the East German children’s television programme Unser Sandmännchen to Sweden in the early 1970s

Cronqvist, Marie LU (2020) In Historical Journal of Film, Radio and Television
Abstract
Based on a case study of the import of the German Democratic Republic (GDR)children’s programmeUnser Sandm€annchento Sweden in the early 1970s, thisarticle explores the cultural recoding at work in the processes of transnational mediaexchange. Using archival source material from both Germany and Sweden as well asSwedish press debate, the article argues for an entangled media perspective on ColdWar East-West cultural exchanges. In the process of transfer,UnserSandm€annchen, called John Blund in Sweden, was transformed from a calm,socialist hero to an outspoken and sometimes rude capitalist. This was the result ofthe active agency of individual entrepreneurs as well as the turnout of the politicalambitions of Swedish and East German... (More)
Based on a case study of the import of the German Democratic Republic (GDR)children’s programmeUnser Sandm€annchento Sweden in the early 1970s, thisarticle explores the cultural recoding at work in the processes of transnational mediaexchange. Using archival source material from both Germany and Sweden as well asSwedish press debate, the article argues for an entangled media perspective on ColdWar East-West cultural exchanges. In the process of transfer,UnserSandm€annchen, called John Blund in Sweden, was transformed from a calm,socialist hero to an outspoken and sometimes rude capitalist. This was the result ofthe active agency of individual entrepreneurs as well as the turnout of the politicalambitions of Swedish and East German state television institutions. In Sweden,although stripped from its possible ideological content, the cultural transfer of UnserSandm€annchen contributed to strengthening the relations between the two countriesand to opening up Swedish relations to the GDR in areas well beyond themedia sector. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
in
Historical Journal of Film, Radio and Television
pages
17 pages
publisher
Routledge
external identifiers
  • scopus:85097822770
ISSN
0143-9685
DOI
10.1080/01439685.2020.1857923
project
Entangled television histories. Media networks and programme exchange between the GDR and Sweden
Entangled Media Histories (EMHIS)
Transborder television. Scandinavia and the GDR in the 1970s
language
English
LU publication?
yes
id
dfd21faa-f009-4b3e-b7c7-c39a95b569fb
date added to LUP
2020-05-28 20:20:35
date last changed
2021-01-11 10:54:10
@article{dfd21faa-f009-4b3e-b7c7-c39a95b569fb,
  abstract     = {Based on a case study of the import of the German Democratic Republic (GDR)children’s programmeUnser Sandm€annchento Sweden in the early 1970s, thisarticle explores the cultural recoding at work in the processes of transnational mediaexchange. Using archival source material from both Germany and Sweden as well asSwedish press debate, the article argues for an entangled media perspective on ColdWar  East-West  cultural  exchanges.  In  the  process  of  transfer,UnserSandm€annchen, called John Blund in Sweden, was transformed from a calm,socialist hero to an outspoken and sometimes rude capitalist. This was the result ofthe active agency of individual entrepreneurs as well as the turnout of the politicalambitions of Swedish and East German state television institutions. In Sweden,although stripped from its possible ideological content, the cultural transfer of UnserSandm€annchen contributed to strengthening the relations between the two countriesand to opening up Swedish relations to the GDR in areas well beyond themedia sector.},
  author       = {Cronqvist, Marie},
  issn         = {0143-9685},
  language     = {eng},
  month        = {12},
  publisher    = {Routledge},
  series       = {Historical Journal of Film, Radio and Television},
  title        = {From socialist hero to capitalist icon : The cultural transfer of the East German children’s television programme Unser Sandmännchen to Sweden in the early 1970s},
  url          = {http://dx.doi.org/10.1080/01439685.2020.1857923},
  doi          = {10.1080/01439685.2020.1857923},
  year         = {2020},
}