Towards an Ecotopia – Digital Utopia or Dystopia?
(2023) Consumer Culture Theory Conference 2023 (CCTC2023) 5.- Abstract
- The paper embarks on an exploration of how technological advancements are poised to reshape the landscape of future consumption and marketing practices and extend our understanding of whether this trajectory is potentially leading toward a future digital utopia or a dystopia. Drawing upon the theoretical understanding from Marshall McLuhan, this research investigates the metaverse as a novel technological medium, delving deep into the multifaceted implications these technological developments carry for consumption, marketing, and society.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/dfe14d50-cea2-4aed-ab9d-1177877bdb29
- author
- Shahriar, Hossain LU
- organization
- publishing date
- 2023
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- in press
- subject
- keywords
- Metaverse, Ecotopia, Digital Utopia, Digital Dystopia, Web 3.0, McLuhan, Technology, Media
- host publication
- Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference Lund 2023 - Proceedings of the Consumer Culture Theory Conference Lund 2023
- editor
- Ulver, Sofia ; Hartmann, Benjamin ; Ostberg, Jacob and Svensson, Peter
- volume
- 5
- pages
- 2 pages
- conference name
- Consumer Culture Theory Conference 2023 (CCTC2023)
- conference location
- Lund, Sweden
- conference dates
- 2023-06-27 - 2023-06-30
- language
- English
- LU publication?
- yes
- id
- dfe14d50-cea2-4aed-ab9d-1177877bdb29
- date added to LUP
- 2023-09-06 13:23:09
- date last changed
- 2023-09-06 13:42:13
@inproceedings{dfe14d50-cea2-4aed-ab9d-1177877bdb29, abstract = {{The paper embarks on an exploration of how technological advancements are poised to reshape the landscape of future consumption and marketing practices and extend our understanding of whether this trajectory is potentially leading toward a future digital utopia or a dystopia. Drawing upon the theoretical understanding from Marshall McLuhan, this research investigates the metaverse as a novel technological medium, delving deep into the multifaceted implications these technological developments carry for consumption, marketing, and society.}}, author = {{Shahriar, Hossain}}, booktitle = {{Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference Lund 2023}}, editor = {{Ulver, Sofia and Hartmann, Benjamin and Ostberg, Jacob and Svensson, Peter}}, keywords = {{Metaverse; Ecotopia; Digital Utopia; Digital Dystopia; Web 3.0; McLuhan; Technology; Media}}, language = {{eng}}, title = {{Towards an Ecotopia – Digital Utopia or Dystopia?}}, volume = {{5}}, year = {{2023}}, }