Putting Circular Ambitions into Action : The Case of Accus, a Small Swedish Sign Company
(2020)- Abstract
- This chapter presents a case study of how Accus, a small Swedish company, worked on developing a circular business model for light sign production and installation to become more sustainable. Drawing on Actor Network Theory (ANT), the Accus case shows that circular business model development is a cooperative endeavor that rests on bringing together a large and changing array of human, as well as non-human, actors in a development process that is hesitant, imprecise, provisory, contingent, and reversible. The case exemplifies the difficulties for a small company to enroll other actors in a transition to circular business, and initiate a shift toward a parsimonious material order that challenges, transforms, and replaces worked-in linear... (More)
- This chapter presents a case study of how Accus, a small Swedish company, worked on developing a circular business model for light sign production and installation to become more sustainable. Drawing on Actor Network Theory (ANT), the Accus case shows that circular business model development is a cooperative endeavor that rests on bringing together a large and changing array of human, as well as non-human, actors in a development process that is hesitant, imprecise, provisory, contingent, and reversible. The case exemplifies the difficulties for a small company to enroll other actors in a transition to circular business, and initiate a shift toward a parsimonious material order that challenges, transforms, and replaces worked-in linear supplier-customer relationships. Good intentions only reach up to a certain point. If more than exceptional firms are to successfully find partners to translate their circular ambitions into circular business practices, the competitive strength of linear solutions needs to be drastically reduced and delegitimized. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/e4d72820-74ac-45de-9dd9-41cb2dd5d10c
- author
- Corvellec, Hervé LU ; Babri, Maira and Stål, Herman I.
- organization
- publishing date
- 2020
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Handbook of the circular economy
- editor
- Brandão, Miguel Mendonca Reis ; Lazarevic, David and Finnveden, Göran
- publisher
- Edward Elgar Publishing
- ISBN
- 9781788972710
- project
- Framtidens skyltar visar vägen 2 (Signs of the future show the way 2)
- language
- English
- LU publication?
- yes
- id
- e4d72820-74ac-45de-9dd9-41cb2dd5d10c
- date added to LUP
- 2019-09-17 05:53:29
- date last changed
- 2022-04-07 02:24:09
@inbook{e4d72820-74ac-45de-9dd9-41cb2dd5d10c, abstract = {{This chapter presents a case study of how Accus, a small Swedish company, worked on developing a circular business model for light sign production and installation to become more sustainable. Drawing on Actor Network Theory (ANT), the Accus case shows that circular business model development is a cooperative endeavor that rests on bringing together a large and changing array of human, as well as non-human, actors in a development process that is hesitant, imprecise, provisory, contingent, and reversible. The case exemplifies the difficulties for a small company to enroll other actors in a transition to circular business, and initiate a shift toward a parsimonious material order that challenges, transforms, and replaces worked-in linear supplier-customer relationships. Good intentions only reach up to a certain point. If more than exceptional firms are to successfully find partners to translate their circular ambitions into circular business practices, the competitive strength of linear solutions needs to be drastically reduced and delegitimized.}}, author = {{Corvellec, Hervé and Babri, Maira and Stål, Herman I.}}, booktitle = {{Handbook of the circular economy}}, editor = {{Brandão, Miguel Mendonca Reis and Lazarevic, David and Finnveden, Göran}}, isbn = {{9781788972710}}, language = {{eng}}, publisher = {{Edward Elgar Publishing}}, title = {{Putting Circular Ambitions into Action : The Case of Accus, a Small Swedish Sign Company}}, year = {{2020}}, }