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Putting Circular Ambitions into Action : The Case of Accus, a Small Swedish Sign Company

Corvellec, Hervé LU ; Babri, Maira and Stål, Herman I. (2020)
Abstract
This chapter presents a case study of how Accus, a small Swedish company, worked on developing a circular business model for light sign production and installation to become more sustainable. Drawing on Actor Network Theory (ANT), the Accus case shows that circular business model development is a cooperative endeavor that rests on bringing together a large and changing array of human, as well as non-human, actors in a development process that is hesitant, imprecise, provisory, contingent, and reversible. The case exemplifies the difficulties for a small company to enroll other actors in a transition to circular business, and initiate a shift toward a parsimonious material order that challenges, transforms, and replaces worked-in linear... (More)
This chapter presents a case study of how Accus, a small Swedish company, worked on developing a circular business model for light sign production and installation to become more sustainable. Drawing on Actor Network Theory (ANT), the Accus case shows that circular business model development is a cooperative endeavor that rests on bringing together a large and changing array of human, as well as non-human, actors in a development process that is hesitant, imprecise, provisory, contingent, and reversible. The case exemplifies the difficulties for a small company to enroll other actors in a transition to circular business, and initiate a shift toward a parsimonious material order that challenges, transforms, and replaces worked-in linear supplier-customer relationships. Good intentions only reach up to a certain point. If more than exceptional firms are to successfully find partners to translate their circular ambitions into circular business practices, the competitive strength of linear solutions needs to be drastically reduced and delegitimized. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
in press
subject
host publication
Handbook of the circular economy
editor
Brandão, Miguel Mendonca Reis; Lazarevic, David; Finnveden, Göran ; ; and
publisher
Cheltenham, UK: Edgar Elgar
language
English
LU publication?
yes
id
e4d72820-74ac-45de-9dd9-41cb2dd5d10c
date added to LUP
2019-09-17 05:53:29
date last changed
2019-10-07 19:50:10
@inbook{e4d72820-74ac-45de-9dd9-41cb2dd5d10c,
  abstract     = {This chapter presents a case study of how Accus, a small Swedish company, worked on developing a circular business model for light sign production and installation to become more sustainable. Drawing on Actor Network Theory (ANT), the Accus case shows that circular business model development is a cooperative endeavor that rests on bringing together a large and changing array of human, as well as non-human, actors in a development process that is hesitant, imprecise, provisory, contingent, and reversible. The case exemplifies the difficulties for a small company to enroll other actors in a transition to circular business, and initiate a shift toward a parsimonious material order that challenges, transforms, and replaces worked-in linear supplier-customer relationships. Good intentions only reach up to a certain point. If more than exceptional firms are to successfully find partners to translate their circular ambitions into circular business practices, the competitive strength of linear solutions needs to be drastically reduced and delegitimized.},
  author       = {Corvellec, Hervé and Babri, Maira and Stål, Herman I.},
  editor       = {Brandão, Miguel Mendonca Reis and Lazarevic, David and Finnveden, Göran },
  language     = {eng},
  publisher    = {Cheltenham, UK: Edgar Elgar},
  title        = {Putting Circular Ambitions into Action : The Case of Accus, a Small Swedish Sign Company},
  year         = {2020},
}