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Review of R. W. Gibbs. 2016. Mixing Metaphor (Metaphor in Language, Cognition, and Communication 6)

Zlatev, Jordan LU and Stampoulidis, Georgios LU (2018) In Metaphor and the Social World 8(2). p.326-333
Abstract
“Mixing Metaphor” is a compilation of 12 chapters by prominent researchers, introduced by Raymond Gibbs, one of the main actors in the eld of metaphor studies. It is a highly timely contribution that lls a gap between the pre-theoret- ical notion of ‘mixed metaphors’, largely known to the (English-speaking) pub- lic as something to be avoided as it re ects poor style or even sloppy thinking, and scholarly research on metaphor, where the topic has received little attention. In the Introduction, Gibbs discusses the example the city’s proposal to skim the frosting, pocket the cake, and avoid paying the fair, reasonable value for the meal is hound that will not hunt, and proposes that such metaphor mixing should not be viewed negatively, but... (More)
“Mixing Metaphor” is a compilation of 12 chapters by prominent researchers, introduced by Raymond Gibbs, one of the main actors in the eld of metaphor studies. It is a highly timely contribution that lls a gap between the pre-theoret- ical notion of ‘mixed metaphors’, largely known to the (English-speaking) pub- lic as something to be avoided as it re ects poor style or even sloppy thinking, and scholarly research on metaphor, where the topic has received little attention. In the Introduction, Gibbs discusses the example the city’s proposal to skim the frosting, pocket the cake, and avoid paying the fair, reasonable value for the meal is hound that will not hunt, and proposes that such metaphor mixing should not be viewed negatively, but rather as a natural reflection of “people’s cognitive flexibility to think of abstract concepts in a myriad of metaphorical ways” (p. vii). But this is a rather too positive an assessment. (Less)
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author
organization
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type
Contribution to journal
publication status
published
subject
keywords
metaphors, Creativity, discourse, Culture, metaphor research, language use, Modality, Cognition
in
Metaphor and the Social World
volume
8
issue
2
pages
326 - 333
publisher
John Benjamins
language
English
LU publication?
yes
id
e5bfb9fe-2b8a-4ae6-9c07-a9b4e2c25c34
date added to LUP
2018-11-02 12:37:05
date last changed
2019-10-06 20:03:46
@misc{e5bfb9fe-2b8a-4ae6-9c07-a9b4e2c25c34,
  abstract     = {“Mixing Metaphor” is a compilation of 12 chapters by prominent researchers, introduced by Raymond Gibbs, one of the main actors in the  eld of metaphor studies. It is a highly timely contribution that  lls a gap between the pre-theoret- ical notion of ‘mixed metaphors’, largely known to the (English-speaking) pub- lic as something to be avoided as it re ects poor style or even sloppy thinking, and scholarly research on metaphor, where the topic has received little attention. In the Introduction, Gibbs discusses the example the city’s proposal to skim the frosting, pocket the cake, and avoid paying the fair, reasonable value for the meal is hound that will not hunt, and proposes that such metaphor mixing should not be viewed negatively, but rather as a natural reflection of “people’s cognitive  flexibility to think of abstract concepts in a myriad of metaphorical ways” (p. vii). But this is a rather too positive an assessment.},
  author       = {Zlatev, Jordan and Stampoulidis, Georgios},
  keyword      = {metaphors,Creativity,discourse,Culture,metaphor research,language use,Modality,Cognition},
  language     = {eng},
  note         = {Review},
  number       = {2},
  pages        = {326--333},
  publisher    = {John Benjamins},
  series       = {Metaphor and the Social World},
  title        = {Review of R. W. Gibbs. 2016. Mixing Metaphor (Metaphor in Language, Cognition, and Communication 6)},
  volume       = {8},
  year         = {2018},
}