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Nudging : An experiment on transparency, accounting for reactance and response time

Schütze, Tobias ; Spitzer, Carsten and Wichardt, Philipp C. LU (2025) In Journal of Economic Psychology 107.
Abstract

Is being informed about a nudge detrimental to its effect? This paper reports results from an experimental online study testing the effects of transparency on the effectiveness of a default nudge while accounting for psychological reactance and response time. Overall and in line with earlier studies, we find no negative effect of transparency on average behaviour. Adding to the previous discussion, we find that effects of transparency differ depending on response time. In particular, decision makers with longer response time in fact react more positively (keeping the default) if nudging is made transparent. Moreover, the data show an interaction of reactance and response time in that more reactant subjects with longer response time... (More)

Is being informed about a nudge detrimental to its effect? This paper reports results from an experimental online study testing the effects of transparency on the effectiveness of a default nudge while accounting for psychological reactance and response time. Overall and in line with earlier studies, we find no negative effect of transparency on average behaviour. Adding to the previous discussion, we find that effects of transparency differ depending on response time. In particular, decision makers with longer response time in fact react more positively (keeping the default) if nudging is made transparent. Moreover, the data show an interaction of reactance and response time in that more reactant subjects with longer response time leave the default more often. Thus, a positive effect of transparency as well as a negative impact of reactance can be established in the data if response time is accounted for.

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author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Nudging, Reactance, Response time, Transparency
in
Journal of Economic Psychology
volume
107
article number
102797
publisher
Elsevier
external identifiers
  • scopus:85215207201
ISSN
0167-4870
DOI
10.1016/j.joep.2025.102797
language
English
LU publication?
yes
id
e615d291-8017-4bd9-8ab3-a3691f37d922
date added to LUP
2025-03-17 15:39:14
date last changed
2025-04-04 15:11:24
@article{e615d291-8017-4bd9-8ab3-a3691f37d922,
  abstract     = {{<p>Is being informed about a nudge detrimental to its effect? This paper reports results from an experimental online study testing the effects of transparency on the effectiveness of a default nudge while accounting for psychological reactance and response time. Overall and in line with earlier studies, we find no negative effect of transparency on average behaviour. Adding to the previous discussion, we find that effects of transparency differ depending on response time. In particular, decision makers with longer response time in fact react more positively (keeping the default) if nudging is made transparent. Moreover, the data show an interaction of reactance and response time in that more reactant subjects with longer response time leave the default more often. Thus, a positive effect of transparency as well as a negative impact of reactance can be established in the data if response time is accounted for.</p>}},
  author       = {{Schütze, Tobias and Spitzer, Carsten and Wichardt, Philipp C.}},
  issn         = {{0167-4870}},
  keywords     = {{Nudging; Reactance; Response time; Transparency}},
  language     = {{eng}},
  publisher    = {{Elsevier}},
  series       = {{Journal of Economic Psychology}},
  title        = {{Nudging : An experiment on transparency, accounting for reactance and response time}},
  url          = {{http://dx.doi.org/10.1016/j.joep.2025.102797}},
  doi          = {{10.1016/j.joep.2025.102797}},
  volume       = {{107}},
  year         = {{2025}},
}