Hybrid tourist information search German tourists' combination of digital and analogue information channels
(2020) In Tourism and Hospitality Research 20(4). p.510-510- Abstract
- In a rapidly digitalizing world, both tourism actors and researchers are striving to keep pace with developments in tourist information search. This is not an easy task, as research results are pointing at different directions. Moreover, while tourism research is indicating the importance of analogue and digital information sources in parallel, tourism actors focus mainly on digital development. This does not make sense. This study aims to contribute to the academic debate on the importance and combination of information channels. The paper is based on a multi-method approach including surveys and interviews. Results show that tourists are hybrid information searchers who are loyal to their information channels and who dismiss too much of... (More)
- In a rapidly digitalizing world, both tourism actors and researchers are striving to keep pace with developments in tourist information search. This is not an easy task, as research results are pointing at different directions. Moreover, while tourism research is indicating the importance of analogue and digital information sources in parallel, tourism actors focus mainly on digital development. This does not make sense. This study aims to contribute to the academic debate on the importance and combination of information channels. The paper is based on a multi-method approach including surveys and interviews. Results show that tourists are hybrid information searchers who are loyal to their information channels and who dismiss too much of information. Empirically, the study is based on German tourists in Sweden. (Less)
- Abstract (Swedish)
- n a rapidly digitalizing world, both tourism actors and researchers are striving to keep pace with developments in tourist information search. This is not an easy task, as research results are pointing at different directions. Moreover, while tourism research is indicating the importance of analogue and digital information sources in parallel, tourism actors focus mainly on digital development. This does not make sense. This study aims to contribute to the academic debate on the importance and combination of information channels. The paper is based on a multi-method approach including surveys and interviews. Results show that tourists are hybrid information searchers who are loyal to their information channels and who dismiss too much of... (More)
- n a rapidly digitalizing world, both tourism actors and researchers are striving to keep pace with developments in tourist information search. This is not an easy task, as research results are pointing at different directions. Moreover, while tourism research is indicating the importance of analogue and digital information sources in parallel, tourism actors focus mainly on digital development. This does not make sense. This study aims to contribute to the academic debate on the importance and combination of information channels. The paper is based on a multi-method approach including surveys and interviews. Results show that tourists are hybrid information searchers who are loyal to their information channels and who dismiss too much of information. Empirically, the study is based on German tourists in Sweden. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/e8c9daa2-5618-41f6-a522-7b1533f6e04f
- author
- Zillinger, Malin LU
- organization
- publishing date
- 2020
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Analogue tourist information, digital tourist information, German tourists, hybrid tourist information, information search behaviour, Sweden, tourist behaviour
- in
- Tourism and Hospitality Research
- volume
- 20
- issue
- 4
- pages
- 515 pages
- publisher
- Palgrave Macmillan
- external identifiers
-
- scopus:85087425217
- ISSN
- 1467-3584
- DOI
- 10.1177/1467358420935164
- language
- English
- LU publication?
- yes
- id
- e8c9daa2-5618-41f6-a522-7b1533f6e04f
- date added to LUP
- 2020-07-06 23:17:30
- date last changed
- 2022-12-16 05:13:38
@article{e8c9daa2-5618-41f6-a522-7b1533f6e04f,
abstract = {{In a rapidly digitalizing world, both tourism actors and researchers are striving to keep pace with developments in tourist information search. This is not an easy task, as research results are pointing at different directions. Moreover, while tourism research is indicating the importance of analogue and digital information sources in parallel, tourism actors focus mainly on digital development. This does not make sense. This study aims to contribute to the academic debate on the importance and combination of information channels. The paper is based on a multi-method approach including surveys and interviews. Results show that tourists are hybrid information searchers who are loyal to their information channels and who dismiss too much of information. Empirically, the study is based on German tourists in Sweden.}},
author = {{Zillinger, Malin}},
issn = {{1467-3584}},
keywords = {{Analogue tourist information; digital tourist information; German tourists; hybrid tourist information; information search behaviour; Sweden; tourist behaviour}},
language = {{eng}},
number = {{4}},
pages = {{510--510}},
publisher = {{Palgrave Macmillan}},
series = {{Tourism and Hospitality Research}},
title = {{Hybrid tourist information search German tourists' combination of digital and analogue information channels}},
url = {{http://dx.doi.org/10.1177/1467358420935164}},
doi = {{10.1177/1467358420935164}},
volume = {{20}},
year = {{2020}},
}