Identity, identification, and branding
(2019) p.78-95- Abstract
This essay offers a contemporary overview of issues in organizational identity, organizational identification, difference, and branding, including references to personal experience, work trends, and popular culture. Along the way, we consider how certain intellectual traditions remain relevant today, as well as identify research exemplars for challenges to accustomed notions of identity in and around organizations. We conclude with some suggestions for reflection on research and practice, and with a series of discussion questions for students and other readers.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/ebb20ee5-7fdb-4ed2-b216-bb0dd6ca796b
- author
- Cheney, George and Sullivan, Katie LU
- organization
- publishing date
- 2019
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Movements in Organizational Communication Research : Current Issues and Future Directions - Current Issues and Future Directions
- editor
- McDonald, Jamie and Mitra, Rahul
- pages
- 18 pages
- publisher
- Routledge
- external identifiers
-
- scopus:85069594014
- ISBN
- 9780203730089
- 9781138304444
- DOI
- 10.4324/9780203730089-5
- language
- English
- LU publication?
- yes
- id
- ebb20ee5-7fdb-4ed2-b216-bb0dd6ca796b
- date added to LUP
- 2019-08-12 09:29:23
- date last changed
- 2024-04-30 18:59:47
@inbook{ebb20ee5-7fdb-4ed2-b216-bb0dd6ca796b,
abstract = {{<p>This essay offers a contemporary overview of issues in organizational identity, organizational identification, difference, and branding, including references to personal experience, work trends, and popular culture. Along the way, we consider how certain intellectual traditions remain relevant today, as well as identify research exemplars for challenges to accustomed notions of identity in and around organizations. We conclude with some suggestions for reflection on research and practice, and with a series of discussion questions for students and other readers.</p>}},
author = {{Cheney, George and Sullivan, Katie}},
booktitle = {{Movements in Organizational Communication Research : Current Issues and Future Directions}},
editor = {{McDonald, Jamie and Mitra, Rahul}},
isbn = {{9780203730089}},
language = {{eng}},
pages = {{78--95}},
publisher = {{Routledge}},
title = {{Identity, identification, and branding}},
url = {{http://dx.doi.org/10.4324/9780203730089-5}},
doi = {{10.4324/9780203730089-5}},
year = {{2019}},
}