Improving the customer experience in retail locations: The Game of Towns
(2016)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/ef83d9a7-6c64-4e52-828c-9ef47175a48b
- author
- Parker, Cathy ; Quinn, Simon ; Ntounis, Nikos ; Millington, Steve ; Medway, Dominic ; Urquhart, Cathy LU ; Dargan, Ed and Keegan, Brendan James
- publishing date
- 2016-04-27
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Proceedings of AR and VR Conference: Perspectives on Business Realities
- editor
- Tom Dieck, Mandy Claudia and Jung, Timothy
- publisher
- Dublin Institute of Technology
- DOI
- 10.13140/RG.2.1.4846.4245
- language
- English
- LU publication?
- no
- id
- ef83d9a7-6c64-4e52-828c-9ef47175a48b
- date added to LUP
- 2023-11-29 16:09:35
- date last changed
- 2023-11-29 16:09:35
@inproceedings{ef83d9a7-6c64-4e52-828c-9ef47175a48b, author = {{Parker, Cathy and Quinn, Simon and Ntounis, Nikos and Millington, Steve and Medway, Dominic and Urquhart, Cathy and Dargan, Ed and Keegan, Brendan James}}, booktitle = {{Proceedings of AR and VR Conference: Perspectives on Business Realities}}, editor = {{Tom Dieck, Mandy Claudia and Jung, Timothy}}, language = {{eng}}, month = {{04}}, publisher = {{Dublin Institute of Technology}}, title = {{Improving the customer experience in retail locations: The Game of Towns}}, url = {{http://dx.doi.org/10.13140/RG.2.1.4846.4245}}, doi = {{10.13140/RG.2.1.4846.4245}}, year = {{2016}}, }