Public Relations Strategizing : A Theoretical Framework for Understanding the Doing of Strategy in Public Relations
Andersson, Rickard LU
(2024)
In Journal of Public Relations Research
36(2).
p.91-112
- Abstract
- Strategy is considered one of the most central concepts in public relations
research and practice. However, public relations strategizing, i.e., the doing
of strategy, remains a black-box concept in public relations and would
benefit from additional approaches to theorizing strategy. This conceptual
article draws upon strategy-as-practice, practice theory, and the existentialist
notion of human modes of being and articulates a theoretical framework
describing four modes of strategizing in public relations: (1) absorbed strategizing,
(2) deliberate strategizing, (3) deliberative strategizing and (4)
abstract strategizing. The first three modes are conceptualized as immersed
modes of strategizing in... (More) - Strategy is considered one of the most central concepts in public relations
research and practice. However, public relations strategizing, i.e., the doing
of strategy, remains a black-box concept in public relations and would
benefit from additional approaches to theorizing strategy. This conceptual
article draws upon strategy-as-practice, practice theory, and the existentialist
notion of human modes of being and articulates a theoretical framework
describing four modes of strategizing in public relations: (1) absorbed strategizing,
(2) deliberate strategizing, (3) deliberative strategizing and (4)
abstract strategizing. The first three modes are conceptualized as immersed
modes of strategizing in everyday activities, while the fourth is conceptualized
as a detached mode of strategizing in strategic planning activities.
Then, it draws upon Mintzberg and Waters’ (1984) five types of strategy
and situates the four modes of public relations strategizing in strategy
formation and realization. The article thereby contributes to theorizing strategy
and strategizing in public relations by offering researchers a theoretical
framework for researching strategizing in public relations. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/f08d9cf9-5cb2-41a5-a138-06f30f69d803
- author
- Andersson, Rickard
LU
- organization
- publishing date
- 2024
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Consequentiality, Practice theory, Public relations, Strategizing, Strategy
- in
- Journal of Public Relations Research
- volume
- 36
- issue
- 2
- article number
- 36(2)
- pages
- 22 pages
- publisher
- Routledge
- external identifiers
-
- scopus:85171538613
- ISSN
- 1062-726X
- DOI
- 10.1080/1062726X.2023.2259523
- language
- English
- LU publication?
- yes
- id
- f08d9cf9-5cb2-41a5-a138-06f30f69d803
- date added to LUP
- 2023-09-25 11:18:43
- date last changed
- 2024-04-10 12:34:02
@article{f08d9cf9-5cb2-41a5-a138-06f30f69d803,
abstract = {{Strategy is considered one of the most central concepts in public relations<br/>research and practice. However, public relations strategizing, i.e., the doing<br/>of strategy, remains a black-box concept in public relations and would<br/>benefit from additional approaches to theorizing strategy. This conceptual<br/>article draws upon strategy-as-practice, practice theory, and the existentialist<br/>notion of human modes of being and articulates a theoretical framework<br/>describing four modes of strategizing in public relations: (1) absorbed strategizing,<br/>(2) deliberate strategizing, (3) deliberative strategizing and (4)<br/>abstract strategizing. The first three modes are conceptualized as immersed<br/>modes of strategizing in everyday activities, while the fourth is conceptualized<br/>as a detached mode of strategizing in strategic planning activities.<br/>Then, it draws upon Mintzberg and Waters’ (1984) five types of strategy<br/>and situates the four modes of public relations strategizing in strategy<br/>formation and realization. The article thereby contributes to theorizing strategy<br/>and strategizing in public relations by offering researchers a theoretical<br/>framework for researching strategizing in public relations.}},
author = {{Andersson, Rickard}},
issn = {{1062-726X}},
keywords = {{Consequentiality; Practice theory; Public relations; Strategizing; Strategy}},
language = {{eng}},
number = {{2}},
pages = {{91--112}},
publisher = {{Routledge}},
series = {{Journal of Public Relations Research}},
title = {{Public Relations Strategizing : A Theoretical Framework for Understanding the Doing of Strategy in Public Relations}},
url = {{http://dx.doi.org/10.1080/1062726X.2023.2259523}},
doi = {{10.1080/1062726X.2023.2259523}},
volume = {{36}},
year = {{2024}},
}