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Spänningslitteratur för barn och vuxna : När målgrupper och genrer korsas i verkens paratexter

Kärrholm, Sara LU (2016) In Barnboken. Tidskrift för barnlitteraturforskning 39. p.1-24
Abstract
Many of the established Swedish crime writers write for both adults and young readers. These authors are successful in the two literary market segments that are dominating the contemporary Swedish book market: crime literature and children’s literature. Can certain developed trademarks in their authorship for adults be used in order to market books for other age groups and to what extent do the authors use this possibility? This article specifically addresses three authors writing for both young and adults: Anna Jansson, Kristina Ohlsson and Åsa Larsson. Their novels for a younger audience are analysed based on how they are packaged and marketed through paratexts such as covers, illustrations, and other texts, using Gérard Genette’s theory... (More)
Many of the established Swedish crime writers write for both adults and young readers. These authors are successful in the two literary market segments that are dominating the contemporary Swedish book market: crime literature and children’s literature. Can certain developed trademarks in their authorship for adults be used in order to market books for other age groups and to what extent do the authors use this possibility? This article specifically addresses three authors writing for both young and adults: Anna Jansson, Kristina Ohlsson and Åsa Larsson. Their novels for a younger audience are analysed based on how they are packaged and marketed through paratexts such as covers, illustrations, and other texts, using Gérard Genette’s theory of paratexts and theories of genre and marketing. The analysis shows that these authors and their publishers use similar, but also different strategies to hold on to their former target group while also reaching out to new readers. The adult crime genre has an indirect influence over the market of mystery books for children, which is also seen in how different aspects of the crime market for adult crime fiction have become more important on the book market for children, involving agents, events and tourism.
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Åsa Larsson, Kristina Ohlsson, Anna Jansson, kriminallitteratur, paratext, barnlitteratur, bästsäljare, deckare
in
Barnboken. Tidskrift för barnlitteraturforskning
volume
39
pages
24 pages
publisher
Svenska Barnboksinstitutet
ISSN
2000-4389
DOI
10.14811/clr.v39i0.256
language
Swedish
LU publication?
yes
id
f4311f12-df5e-48a3-922f-f0af0ce42c6c
date added to LUP
2017-01-10 16:15:40
date last changed
2017-01-11 08:42:26
@article{f4311f12-df5e-48a3-922f-f0af0ce42c6c,
  abstract     = {Many of the established Swedish crime writers write for both adults and young readers. These authors are successful in the two literary market segments that are dominating the contemporary Swedish book market: crime literature and children’s literature. Can certain developed trademarks in their authorship for adults be used in order to market books for other age groups and to what extent do the authors use this possibility? This article specifically addresses three authors writing for both young and adults: Anna Jansson, Kristina Ohlsson and Åsa Larsson. Their novels for a younger audience are analysed based on how they are packaged and marketed through paratexts such as covers, illustrations, and other texts, using Gérard Genette’s theory of paratexts and theories of genre and marketing. The analysis shows that these authors and their publishers use similar, but also different strategies to hold on to their former target group while also reaching out to new readers. The adult crime genre has an indirect influence over the market of mystery books for children, which is also seen in how different aspects of the crime market for adult crime fiction have become more important on the book market for children, involving agents, events and tourism.<br/>},
  author       = {Kärrholm, Sara},
  issn         = {2000-4389},
  keyword      = {Åsa Larsson,Kristina Ohlsson,Anna Jansson,kriminallitteratur,paratext,barnlitteratur,bästsäljare,deckare},
  language     = {swe},
  month        = {12},
  pages        = {1--24},
  publisher    = {Svenska Barnboksinstitutet},
  series       = {Barnboken. Tidskrift för barnlitteraturforskning},
  title        = {Spänningslitteratur för barn och vuxna : När målgrupper och genrer korsas i verkens paratexter},
  url          = {http://dx.doi.org/10.14811/clr.v39i0.256},
  volume       = {39},
  year         = {2016},
}