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Putting co-workers in the limelight: New challenges for communication professionals

Heide, Mats LU and Simonsson, Charlotte LU (2011) In International Journal of Strategic Communication 5(4). p.201-220
Abstract
The status of co-workers has increased due to the expansion of post-bureaucratic and knowledge-intensive organizations. In organization studies the importance of co-workers has for a rather long time been acknowledged. Remarkably has co-workers more or less been neglected in research as well as in practice within the field of strategic communication. In research the overall focus is mainly on the practice of communication pro-fessionals or at a management or strategic level. In practice many professionals still today operates at a tactical level and is rather loosely coupled to the actual work processes in the organization. At the same time we can identify a trend where communication professionals in a greater extend operates as coaches... (More)
The status of co-workers has increased due to the expansion of post-bureaucratic and knowledge-intensive organizations. In organization studies the importance of co-workers has for a rather long time been acknowledged. Remarkably has co-workers more or less been neglected in research as well as in practice within the field of strategic communication. In research the overall focus is mainly on the practice of communication pro-fessionals or at a management or strategic level. In practice many professionals still today operates at a tactical level and is rather loosely coupled to the actual work processes in the organization. At the same time we can identify a trend where communication professionals in a greater extend operates as coaches supporting managers in their communication roles. In this conceptual paper we argue that also co-workers must be put in the limelight, and we discuss some challenges for communication professional. Changes in organizational life have result in new demands on co-workers communication practice and skills. In the article we discuss the concept co-workership and those practices and attitudes that co-workers develop in relation to managers, colleagues and organization, and we give examples of communication implications. Finally, we discuss practical implications and present the 5C’s – challenges for communication professionals. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
co-workership, communication professionals, internal communication
in
International Journal of Strategic Communication
volume
5
issue
4
pages
201 - 220
publisher
Taylor & Francis
ISSN
1553-1198
language
English
LU publication?
yes
id
f650c208-8ee2-47e0-b912-0583d83de28e (old id 1736720)
date added to LUP
2010-12-07 13:49:09
date last changed
2016-04-16 05:42:28
@article{f650c208-8ee2-47e0-b912-0583d83de28e,
  abstract     = {The status of co-workers has increased due to the expansion of post-bureaucratic and knowledge-intensive organizations. In organization studies the importance of co-workers has for a rather long time been acknowledged. Remarkably has co-workers more or less been neglected in research as well as in practice within the field of strategic communication. In research the overall focus is mainly on the practice of communication pro-fessionals or at a management or strategic level. In practice many professionals still today operates at a tactical level and is rather loosely coupled to the actual work processes in the organization. At the same time we can identify a trend where communication professionals in a greater extend operates as coaches supporting managers in their communication roles. In this conceptual paper we argue that also co-workers must be put in the limelight, and we discuss some challenges for communication professional. Changes in organizational life have result in new demands on co-workers communication practice and skills. In the article we discuss the concept co-workership and those practices and attitudes that co-workers develop in relation to managers, colleagues and organization, and we give examples of communication implications. Finally, we discuss practical implications and present the 5C’s – challenges for communication professionals.},
  author       = {Heide, Mats and Simonsson, Charlotte},
  issn         = {1553-1198},
  keyword      = {co-workership,communication professionals,internal communication},
  language     = {eng},
  number       = {4},
  pages        = {201--220},
  publisher    = {Taylor & Francis},
  series       = {International Journal of Strategic Communication},
  title        = {Putting co-workers in the limelight: New challenges for communication professionals},
  volume       = {5},
  year         = {2011},
}