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How much credence does it take? Evidence on the trade-off between country-of-origin information and credence attributes for beef from a choice experiment in Sweden

Lagerkvist, Carl Johan ; Hess, Sebastian and Johansson, Helena LU (2017) In Foods 6(10).
Abstract

Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of credence information provided to the individual. The likelihood of choosing the EU/non-EU denomination of origin depended on the total number of other labelling credence attributes provided and also on the type of detailed credence attributes present in the choice. The presence of cues relating to animal welfare and far-reaching traceability had the highest likelihood of influencing the choice of the EU/non-EU denomination of origin. The... (More)

Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of credence information provided to the individual. The likelihood of choosing the EU/non-EU denomination of origin depended on the total number of other labelling credence attributes provided and also on the type of detailed credence attributes present in the choice. The presence of cues relating to animal welfare and far-reaching traceability had the highest likelihood of influencing the choice of the EU/non-EU denomination of origin. The compensatory qualities of each credence attribute in relation to the EU/non-EU origin denomination thus differed.

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Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Choice experiments, Consumer acceptance, Food labelling, Information cues
in
Foods
volume
6
issue
10
article number
84
publisher
MDPI AG
external identifiers
  • scopus:85107511646
ISSN
2304-8158
DOI
10.3390/foods6100084
language
English
LU publication?
yes
id
f73caffb-92b9-45f9-b354-3859595476d4
date added to LUP
2021-07-09 15:29:58
date last changed
2024-01-05 13:11:44
@article{f73caffb-92b9-45f9-b354-3859595476d4,
  abstract     = {{<p>Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of credence information provided to the individual. The likelihood of choosing the EU/non-EU denomination of origin depended on the total number of other labelling credence attributes provided and also on the type of detailed credence attributes present in the choice. The presence of cues relating to animal welfare and far-reaching traceability had the highest likelihood of influencing the choice of the EU/non-EU denomination of origin. The compensatory qualities of each credence attribute in relation to the EU/non-EU origin denomination thus differed.</p>}},
  author       = {{Lagerkvist, Carl Johan and Hess, Sebastian and Johansson, Helena}},
  issn         = {{2304-8158}},
  keywords     = {{Choice experiments; Consumer acceptance; Food labelling; Information cues}},
  language     = {{eng}},
  number       = {{10}},
  publisher    = {{MDPI AG}},
  series       = {{Foods}},
  title        = {{How much credence does it take? Evidence on the trade-off between country-of-origin information and credence attributes for beef from a choice experiment in Sweden}},
  url          = {{http://dx.doi.org/10.3390/foods6100084}},
  doi          = {{10.3390/foods6100084}},
  volume       = {{6}},
  year         = {{2017}},
}