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The Business Model of an Emerging Hydrogen Market in the Swedish Transportation Sector - outlook towards 2050

Särnbratt, Mirjam LU ; Fransson, Nathalie ; Hansson, Herman LU ; Sernhed, Kerstin LU ; Lygnerud, Kristina LU and Andersson, Martin LU (2023) In ECS Transactions 112(4). p.471-483
Abstract
An improved understanding of the emerging business models for hydrogen applied in the transport sector is crucial to remove barriers for hydrogen uptake. The aim of this study is to create a characterisation of the current landscape for hydrogen road mobility in Sweden by mapping out the business model for hydrogen producers, hydrogen filling station owners and hydrogen vehicle manufacturers. This has been achieved by interviewing hydrogen market actors in the Swedish transport sector and through validation of the results in an expert elicitation. The main finding of the study is that the business model is still emerging and contains large uncertainties also about the viability of the business case. This is noticeable for example in the... (More)
An improved understanding of the emerging business models for hydrogen applied in the transport sector is crucial to remove barriers for hydrogen uptake. The aim of this study is to create a characterisation of the current landscape for hydrogen road mobility in Sweden by mapping out the business model for hydrogen producers, hydrogen filling station owners and hydrogen vehicle manufacturers. This has been achieved by interviewing hydrogen market actors in the Swedish transport sector and through validation of the results in an expert elicitation. The main finding of the study is that the business model is still emerging and contains large uncertainties also about the viability of the business case. This is noticeable for example in the key partner section in the business model. Actors seek out partnerships and collaboration both horizontally and vertically along the hydrogen value chain, even with future competitors, to create a critical mass of supply and demand to enable the hydrogen market to take off. Additional value propositions and revenue streams, such as support services to the electrical grid and utilisation of residual products (excess heat and oxygen), are secondary in the business model today. (Less)
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author
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organization
publishing date
type
Contribution to journal
publication status
published
subject
in
ECS Transactions
volume
112
issue
4
pages
471 - 483
publisher
Electrochemical Society
ISSN
1938-6737
DOI
10.1149/11204.0471ecst
language
English
LU publication?
yes
id
f7b345bd-83d1-46d2-83f2-2ed1fbe8a91e
date added to LUP
2023-11-10 18:29:24
date last changed
2023-11-23 09:32:34
@article{f7b345bd-83d1-46d2-83f2-2ed1fbe8a91e,
  abstract     = {{An improved understanding of the emerging business models for hydrogen applied in the transport sector is crucial to remove barriers for hydrogen uptake. The aim of this study is to create a characterisation of the current landscape for hydrogen road mobility in Sweden by mapping out the business model for hydrogen producers, hydrogen filling station owners and hydrogen vehicle manufacturers. This has been achieved by interviewing hydrogen market actors in the Swedish transport sector and through validation of the results in an expert elicitation. The main finding of the study is that the business model is still emerging and contains large uncertainties also about the viability of the business case. This is noticeable for example in the key partner section in the business model. Actors seek out partnerships and collaboration both horizontally and vertically along the hydrogen value chain, even with future competitors, to create a critical mass of supply and demand to enable the hydrogen market to take off. Additional value propositions and revenue streams, such as support services to the electrical grid and utilisation of residual products (excess heat and oxygen), are secondary in the business model today.}},
  author       = {{Särnbratt, Mirjam and Fransson, Nathalie and Hansson, Herman and Sernhed, Kerstin and Lygnerud, Kristina and Andersson, Martin}},
  issn         = {{1938-6737}},
  language     = {{eng}},
  number       = {{4}},
  pages        = {{471--483}},
  publisher    = {{Electrochemical Society}},
  series       = {{ECS Transactions}},
  title        = {{The Business Model of an Emerging Hydrogen Market in the Swedish Transportation Sector - outlook towards 2050}},
  url          = {{http://dx.doi.org/10.1149/11204.0471ecst}},
  doi          = {{10.1149/11204.0471ecst}},
  volume       = {{112}},
  year         = {{2023}},
}